28 May 2012
| by Loulla-Mae Eleftheriou-Smith
for professional content on sites such as YouTube and Facebook.
Soap opera TV shows dates back to the 1950s ...
, Unilever s chief marketing officer, told the FT: "In reality, it's going back to the early days of TV ...
28 May 2012
| by Carl White and Nick Stringer
Consumers are ready for an open dialogue about online advertising and privacy, writes Carl White...consumer s understanding of the mechanics of online privacy and advertising.
The most striking is that the majority of people understand the value exchange between online advertising and the content it helps pay ...
. People also want more information about advertising online, because, to-date we have not done a good ...
24 May 2012
| by Daniel Farey-Jones
The partnership means clients can take advantage of DoubleVerify's measurement technology and Evidon s InForm platform for privacy notices in ads as a fully integrated single-tag solution.
DoubleVerify is to transfer all existing online behavioural advertising compliance relationships to Evidon ...
24 May 2012
| by Sarah Shearman
Facebook is working on a system to measure the impact of advertising on the platform to address...to be bought through an automated system on behalf of advertisers. Currently, premium slots are sold directly ...
point of contention for advertisers on Facebook and the issue blew up last week when General Motors announced it was to pull all advertising spend from the platform.
Simon Mansell, chief executive ...
22 May 2012
| by Sarah Shearman
stepping up the advertising for its Chrome browser, "we are in a much more competitive space than before ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do ...
22 May 2012
| by Andrew Fisher
Mobile technology is making a major contribution to the way we interact with television, writes...Here s something savvy advertisers already know: television has become interactive. What was once ...
, as the ideal candidate to revolutionise television advertising.
People can literally use their mobiles ...
an opportunity for advertisers as revolutionary as television itself, because it allows for direct customer ...
18 May 2012
| by Daniel Farey-Jones
The Economist Group is building on its advertising network, Ideas People, to group together more...advertisers able to choose between national, pan-European or global buys. Advertisers are unable to choose ...
of 60 publications all together and I want to make sure that, through RTB, advertisers cannot pick ...
18 May 2012
| by Sarah Shearman
Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a...' and 'How brands are making the most of mobile'.
In contrast to other media, such as TV or radio which define a user's experience and slot advertising into it, Eyre said, in mobile the experience is defined ...
to engage with consumers in mobile rather than advertising through banners. "Don't think about advertising ...
16 May 2012
| by Mike Fletcher
on Trueview and Performance Video.
I'm a guest of Julia Smith at Jemm Media at the British Media Awards ...
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