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The partnership means clients can take advantage of DoubleVerify's measurement technology and Evidon s InForm platform for privacy notices in ads as a fully integrated single-tag solution. DoubleVerify is to transfer all existing online behavioural advertising compliance relationships to Evidon ...
The Economist Group is building on its advertising network, Ideas People, to group together more...advertisers able to choose between national, pan-European or global buys. Advertisers are unable to choose ... of 60 publications all together and I want to make sure that, through RTB, advertisers cannot pick ...
But how, when and where should advertisers be cool? Of course, there is a book/website called Coolbrands that claims to know the hip from the not. It all depends on whether you trust the judgement of their panel of style-leaders and opinion-formers. A better barometer might be that great live, continuing ...
An ad for cosmetics company Lush has been banned by the advertising watchdog after it ruled...). In total, the Advertising Standards Authority (ASA) received 14 complaints, relating to eight different ... of advertising rules. The ASA said it had not received sufficient evidence that "six million reptiles were ...
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...
'Leary has previously said that Ryanair invests "nothing" in advertising because his fares, he claims ... to build up the promoting, the advertising, and the brand of the Ryanairhotels.com website." O ...
from the Advertising Association/WARC.....5% in the previous year. Overall spend on advertising rose 2.7% in 2011 to 16.1bn, with the internet up 16 ...
Figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers reveal brands spent ... driven "by big brand advertisers realising that digital is not just about click-though, and they can build brands online in the same way as TV and press". He said that another factor, driving ...
Heathrow, the BAA-owned airport, is launching an Easter advertising campaign which highlights its
adding value to the consumer in some way. Merely honing the old push model of advertising with data ... in the Bafta film awards using the Flick-o-meter, a data visualisation tool that displayed the support ... of advertising is one thing, but using it to inform communications planning, creativity and creating value ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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