Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
British Farmers Loaf, depicts a heart-warming relationship between a farming father and his son. T ...
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Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
it had used since it first advertised on TV in 2010. Follow Sarah Shearman on Twitter ...
Nike 'my time is now' by Wieden & Kennedy London
23 May 2012
The TV campaign, created by Wieden Kennedy, is set during a France versus Holland football match that is interrupted by waves of young players invading the pitch to show they have the skills and hunger to take on the best in the world, including Wesley Sneijder. ...
Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
The ad watchdog has ruled that a TV ad misled consumers about which stores were participating...frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA). Asda took issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ... stores were participating in the scheme. It found that the phrase used in the TV ad "excludes Locals ...
EDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...The 30-second television spot features the brand character dreaming of athletics, before being ... was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced ... Better Energy' advertising and in particular, to our new brand character. "Bringing together 'Thank ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Griffith. A repurposed TV ad, by Saatchi Saatchi with art direction by Phil Clarke and copy direction ...
Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets...," and "steamy windows". The ad will run on TV and in cinema, and was directed by Stuart Elliot. Copy ...
Nike kick-starts global football campaign starring Ribery and Neymar
21 May 2012 | by Matthew Chapman
The television campaign, created by Wieden Kennedy, is set during a France versus Holland football game that is interrupted by waves of young players who invade the pitch to show they have ... premiered the ad on television during the Champions League final on Saturday (19 May). It made its debut ...
The7stars appointed by Ibiza Rocks Group for first full marketing campaign
18 May 2012 | by Nick Batten
. Ibiza and Mallorca Rocks advertising will appear alongside relevant features and on the Mixmag ...
Coca-Cola unleashes the 'super fan' for Euro 2012 activity
16 May 2012 | by Matthew Chapman
A television spot by Santo shows a fan sprouting red-and-white feathers as he is transformed into a "super fan bird mascot" through the magic of Coca-Cola after a goal is scored. It will be shown for the first time on TV on ITV1 today (16 May). The ad also offers viewers a chance to win tickets to Euro ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
