Splendid retains £1m Smirnoff account
24 May 2012 | by Hannah Crown
awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems ...
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Arena Media nets global City Index account
25 May 2012 | by Nick Batten
channels including TV, press, outdoor, display and email. Follow Nick Batten on Twitter @NickBatten2 ...
BetVictor appoints VCCP for creative
24 May 2012 | by Jeremy Lee
advertising account....was responsible for using the TV presenter Paddy McGuinness in BetVictor's advertising. The most recent campaign ...
Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
Her appointment to the new role, which involves overseeing the organisation's relationships with media agencies and advertisers, follows the decision to rebrand from its former name of the Newspaper Marketing Agency earlier this week. Clifford will report to Rufus Olins, the chief executive of Newsworks ...
British Olympic legends to boost Sega London 2012 game
24 May 2012 | by Hannah Crown
Seventy Seven PR will call on British Olympic legends to promote Sega's official London 2012 video
Yell loses marketing chief Ashmore amid overhaul
22 May 2012 | by Matthew Chapman
. The brand poached the former British Gas, Shell and Procter Gamble marketer in October from Mars, where ...
4th Screen Advertising to sell ads on Daily Mash mobile site
21 May 2012 | by Sarah Shearman
The Daily Mash, the satire website, has appointed 4th Screen Advertising as its exclusive mobile ad...of the first advertisers. Advertising sales for the Daily Mash desktop site will continue to be handled by w ... of 6% year over year, according to Comscore. Mark Slade, chief executive of 4th Screen Advertising ... Advertising as its exclusive third-party mobile sales partner . Follow Sarah Shearman on Twitter ...
Special effects company Artem appoints TPR for global brief
21 May 2012 | by Hannah Crown
and Glasgow, has awarded a one-year retained PR contract to TPR to promote its work across a wide range of sectors including television, film, commercials, music videos and museums. The 25-year-old company ... abroad, in particular the Middle East museum market and the US film and TV market. Mike Kelt, CEO ...
The7stars appointed by Ibiza Rocks Group for first full marketing campaign
18 May 2012 | by Nick Batten
. Ibiza and Mallorca Rocks advertising will appear alongside relevant features and on the Mixmag ...
C4's Benton heads Arena investment
17 May 2012 | by Nick Batten
been a leading creative force in TV sales. His expertise will help us secure real commercial benefits ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
