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is the rise of dual-screening - using a connected device at the same time as watching TV. Over 70% of tablet users regularly interact with their tablet while watching TV, which is good news for brands. Nielsen statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ...
, communications buying manager at Unilever, said: "As one of the UK's largest advertisers, it's important that we ... great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...
British Farmers Loaf, depicts a heart-warming relationship between a farming father and his son. T ...
print advertising revenues and the cost of promotional activity across its digital business ... in the period, helped by growth in recruitment advertising. Overall, DMGT reported revenues on an adjusted ...
, pointing out that the group's digital revenues were up 37% on the year, while digital advertising now made up 44% of total advertising. Its digital credentials are clear to see, but this comes amid ...
, the unavoidable intrusion and consumption of advertising was an acceptable price to pay for free TV. All ... dinner tonight grab you? Thought not. Yet fifteen years ago, when I worked on the advertising for a well-known toilet-cleaner brand (no names), that s the sight that our advertising inflicted on our ...
-focused media world? and "What client categories can benefit from increasing advertising through more relevance ...
What do today's Rajar results mean for radio stations and advertisers? Four radio buyers give...an advertising point of view we have seen some really excellent work from the radio owners over last 12 months ... and demonstrate the impact the medium is having on an advertiser s business." Thomas Thacker, broadcast ... night's Sony Radio Awards, it's nice to see correlation between the award winners and this morning's Q1 ...
Gold celebration at the Sony Awards this week , it s fantastic to see Rickie, Melvin and Charlie see ... million listening hours following their gold award for Station of the Year on Monday. "TalkSport s now ... the year and three Sony Radio Awards, not a bad week! "The summer is looking great for us, especially ...
The combination of TV's reach and online data is a powerful proposition but there are some barriers...Today, an estimated 25% of TV ads in the UK carry a direct response television (DRTV) call ... , television content. For our respondents, smart TV was just one of many opportunities to engage (after ... , the growing penetration of internet-enabled TVs is about to give rise to smart DRTV, a potentially potent ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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