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Editor's comment: Google's evolution is key

Ever since 1982, when KITT carried out its first wheel-spin on our TV screens as David Hasselhoff...to say, the announcement marked a significant departure from Google's core search advertising business ... advertising operations, which now contribute $3.5bn (10%) of gross global revenue. However, beneath ...

Sheffield Arena to become Motorpoint Arena

Along with the name change on the arena, the Motorpoint name and logo will appear on all the venue s tickets and advertising. The arena's website, which receives more than 200,000 monthly visits, will also be renamed www.motorpointarena.co.uk. Gary Warren, Motorpoint managing director, said: "The Sheffield Arena ...

Tune Group to sponsor Premier League refs

The three-season deal will commence from the beginning of the 2010/11 season, which gets underway this weekend. The partnership gives Tune Group access to 2,000 professional football matches, with an estimated cumulative global TV audience of more than three billion. The partnership delivers a range ...

Branson to join in Virgin Trains zombie game

The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic. Users simply enter their postcode at www.dontgozombie.com and Google Street View transports them ...

Nickelodeon UK brings out SpongeBob app

for advertisers. ...

Talk Talk hires Project Canvas architect Chakkara as head of online

, the digital pay-TV company, and was also an associate director at FMCG giant Procter Gamble. Alexander ...

The iPad bandwagon rolls into town

with a Sky Mobile TV app, which gives user access to all sports channels and Sky News, and costs 6 a month for exsting Sky TV and Sky Player TV customers who have Sky Sports, or 35 a month for all other ...

Facebook overhauls privacy settings... again

data with advertisers. Zuckerberg vociferously denied this. He said: "Advertisers may target ads ... your personal information with our advertisers." Read all the details on Brand Republic's digital ...

Future TV: Telly's vision

3D is the current buzzword in TV, but the future of the goggle box doesn't end there..... But they are extremely excited about online TV advertising. Pre-rolls are, without doubt, the premium advertising space ... for advertisers have already been hinted at within online TV pre-rolls, which, while generating many click-throughs, don't come under the Barb TV measurement system. "It is not exactly a leap of faith to advertise ...

Profile: Anna Rafferty, managing director, Penguin Digital

When the team behind Penguin Digital was called on stage at last year's SXSW Web Awards in Austin, Texas, there was a general sense of bewilderment. Had a 74-year-old British book publisher just won ... at SXSW next year to collect an award for Penguin's use of the iPad. Reality 2003-present ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.