Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
was really engaging and who wasn t commonly used in advertising," he said. "He's only ever done ads once ...
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Tesco-owned Blinkbox appoints Karmarama to ad account
23 May 2012 | by Anne Cassidy
Tesco has appointed Karmarama to the advertising account for its video-on-demand service Blinkbox.
RAB launches planning and creativity tools
23 May 2012 | by Daniel Farey-Jones
The Radio Advertising Bureau has launched two new tools aimed at helping advertisers, media...RadioGauge Predict offers an easy way to access the data collected by the RAB's advertising ... though to ensure confidentiality it will not reveal results at an individual advertiser level. Created ... is intended to provide examples of creativity in radio advertising through an ad library that can be searched ...
BSkyB to escape restrictions in pay-TV film market
23 May 2012 | by John Reynolds
The Competition Commission has found that BSkyB does not hold a competitive advantage in the pay-TV...In a major U-turn by the industry watchdog, the threat to BSkyB's position in the pay-TV film ... Now TV, in the summer, means that BSkyB will not hold a competitive edge. The findings are a ... , chairman of the movies on pay-TV market investigation, said: "Competition between providers of movie ...
Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
The ad watchdog has ruled that a TV ad misled consumers about which stores were participating...frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA). Asda took issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ... stores were participating in the scheme. It found that the phrase used in the TV ad "excludes Locals ...
RAB celebrates 20 years of championing commercial radio
23 May 2012 | by Arif Durrani and Ben Hall
in no small part by the Radio Advertising Bureau (RAB), which celebrates its 20th anniversary today....Radio has played a major role in shaping and defining British lives since the BBC s first ... research confirmed radio is still the nation s second most-consumed medium after TV, accounting for more ... advertisers, media agencies and creative agencies get more from the medium. And the outlook for 2012, as far ...
EDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...The 30-second television spot features the brand character dreaming of athletics, before being ... was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced ... Better Energy' advertising and in particular, to our new brand character. "Bringing together 'Thank ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Griffith. A repurposed TV ad, by Saatchi Saatchi with art direction by Phil Clarke and copy direction ...
Future plans new launch as iPad sales hit £3m
22 May 2012 | by John Reynolds
, pointing out that the group's digital revenues were up 37% on the year, while digital advertising now made up 44% of total advertising. Its digital credentials are clear to see, but this comes amid ...
Google Chrome beats IE to become the world's favourite browser
22 May 2012 | by Sarah Shearman
stepping up the advertising for its Chrome browser, "we are in a much more competitive space than before ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
