Absolute Radio to broadcast Euro football championships for the first time
28 May 2012 | by Maisie McCabe
, mobile and digital TV. The commentary complements Absolute Radio s previously-announced Currys and PC ...
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Unilever partners with News Corp and Viacom for digital soap opera sponsorship
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
for professional content on sites such as YouTube and Facebook. Soap opera TV shows dates back to the 1950s ... , Unilever s chief marketing officer, told the FT: "In reality, it's going back to the early days of TV ...
Think BR: Consumers are ready for an open dialogue about online advertising and privacy
28 May 2012 | by Carl White and Nick Stringer
Consumers are ready for an open dialogue about online advertising and privacy, writes Carl White...consumer s understanding of the mechanics of online privacy and advertising. The most striking is that the majority of people understand the value exchange between online advertising and the content it helps pay ... . People also want more information about advertising online, because, to-date we have not done a good ...
Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
it had used since it first advertised on TV in 2010. Follow Sarah Shearman on Twitter ...
Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
is the rise of dual-screening - using a connected device at the same time as watching TV. Over 70% of tablet users regularly interact with their tablet while watching TV, which is good news for brands. Nielsen statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ...
BBC retains Premier League highlights package
25 May 2012 | by John Reynolds
The broadcaster has been awarded the rights for three seasons after it bid 179.7m, the Premier League said today (25 May). The highlights package includes the Saturday evening 'Match of the Day' ('MOTD') programme, the Sunday morning repeat and 'MotD2' on Sunday evenings. It is unclear which ...
Think BR: Launching Newsworks
25 May 2012 | by Rufus Olins
that is disunited, and on the back foot - and that this was the case when both Thinkbox and the Radio Advertising ... , tablets, etc. We are marketing this concept to help advertisers understand the new reality of 'the papers ... . And when it comes to advertising in newsbrands, as Jon O Donnell of the Evening Standard said at Media 360 ...
Absolute Radio nets Currys and PC World football deal
25 May 2012 | by Daniel Farey-Jones
buy a TV, laptop or MacBook for 549 or more, before Wednesday 6 June, with 10 cashback for every ... the best quality, latest technology TVs and laptops, on which to follow this summer's big sporting events ...
MediaCom partners with InMobi to develop mobile campaigns
25 May 2012 | by Arif Durrani
MediaCom has formed a partnership with the independent mobile advertising network, InMobi...offering for large global advertisers". Rob Jonas, managing director and vice-president of Europe ... for brand advertisers, our partnership with MediaCom will take away the pain-points around building mobile ...
Conde Nast offers advertisers tablet metrics
25 May 2012 | by Nick Batten
Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June...advertisers who have placed ads incorporating a web link or who have taken a premium ad opportunity ... the September 2012 issue. All 13 magazines published by the British company are now available digitally. GQ ... for premium advertisers later in the year. In addition, Cond Nast is investing further in brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
