to remove filtersCREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
Nectar not the loyalty card but an advertising icon a delivery boy with 24 wine bottles in his hands ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...
Aston Martin secures first brand tie-up with Hackett
21 Feb 2012 | by Matthew Chapman
The offer of a chance to win an Aston Martin V8 Vantage Coupe will be part of Hackett s 'Essentially British campaign. Hackett customers who make a purchase from the menswear retailer s spring/summer collection will be entered into the prize draw. The campaign will break this week with in-store activity ...
Tesco must find a new role for Clubcard
15 Feb 2012 | by Alan Mitchell
and brands, including the Apple iTunes Store, BP, British Gas, Ford, Sainsbury's, Ticketmaster, Vision ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set...have received seven nods each. AKQA will be hoping to pick up awards for Best Use of Mobile and Best Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing Campaign and Best Viral. The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ...
Tesco boosts Clubcard with Virgin Atlantic partnership
26 Jan 2012 | by Matthew Chapman
The deal adds to the pre-existing partnership Tesco has with British Airways and Iberia through the Avios loyalty programme, which was previously known as Airmiles before a rebrand in September ... . The rebrand to Avios as a result of the British Airways merger with Iberia stirred controversy because ...
MRM Meteorite wins Vauxhall DM brief
12 Jan 2012 | by Sara Kimberley
advertising activity to support its sponsorship of the England football team, claiming it is "supporting a ...
Inside Indicia and Very's DMA Grand Prix-winning campaign
05 Jan 2012 | by Daniel Farey-Jones
The Work It Baby campaign picked up three awards on the night, leaving Vanessa Preece, head ... to the agency s decade-long relationship with Shop Direct, describing the awards as the "epitome of our ... . There was no TV budget and in a crowded market the positioning had to be distinctive. Bates said: "What we ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
Lewis and its advertising agency Adam Eve's beautifully crafted TV ad, celebrating the joy of giving ... Smith's to capitalise on their British heritage are phenomenal. 2. JOHN LEWIS DOES CHRISTMAS When ... of recent times, as the pair compete for advertising investment and consumers' attention. With Facebook ...
Confused.com announces Nectar partnership with TV ad
14 Dec 2011 | by Alex Brownsell
The TV clip, featuring animated brand character Cara, once more features a version of 70s disco song YMCA , with the words changed to promote the price comparison site. In this ad, the brand highlights a new deal in which customers will receive 1,000 Nectar points for every car insurance policy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
