Laithwaites, the wine merchant, has awarded its ad account to VCCP after a review.
Boots, the high-street retailer, is reviewing its digital advertising arrangements....-the-line communications. It is currently running a TV campaign by Mother promoting its Number 7 range, which introduced a ...
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...
Tesco's agency The Red Brick Road has pulled out of the pitch for its £110 million advertising...The agency said that it has resigned the account in order to focus on "other clients and new business opportunities". Tesco was a founding client of the independent agency, which launched in 2005, but earlier this month called a pitch for its brand advertising in a bid to reinvigorate its fortunes ...
in the UK, launched a pan-European campaign in April last year that included TV, print and outdoor ads in the UK, Italy, Belgium, France, Luxembourg and Greece. The 30-second TV ad by WARL aimed ...
TK Maxx has appointed Ogilvy & Mather to its digital advertising account....tasked with creating digital advertising to amplify the brand's TV activity, which is expected to launch before the summer. In the past, Golley Slater has worked on the retailer's advertising business ... , the star of its advertising campaign to introduce its "big labels, small prices" proposition. O M ...
, and agencies with retail and fashion experience have been approached to work across advertising and digital ...
Weinberger is to leave the agency, in Brand Republic's round-up of this week's people moves in advertising...Advertising Krow has boosted its senior team with the appointment of Will Saunders as its ... Weinberger , The Red Brick Road 's chairman who has been instrumental in Tesco's advertising for the past 22 ... advertising business. ( Campaign ) TMW , the digital and direct agency, has appointed its first ...
Tesco's review of its advertising account is the perfect time for it to work out what it really...At last, Tesco s advertising is now up for grabs . It s about time the brand revamped its messaging, but I can t help but feel that before it can successfully take on a new advertising agency ... and beliefs, Tesco s marketing and advertising strategy needs to include embedded beliefs to pull out values ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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