23 May 2012
| by Matthew Chapman
The ad watchdog has ruled that a TV ad misled consumers about which stores were participating...frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA).
Asda took issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ...
stores were participating in the scheme.
It found that the phrase used in the TV ad "excludes Locals ...
01 May 2012
| by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone
Radio Advertising Bureau RadioCentre
Scotty Brands
Finance director s award
British Gas Nectar Award British Gas
Dr Pepper the Pepperhood (Coca-Cola) Zone
Hotels ...
Awards for Excellence.
The FMCG giant has been cited in five different categories, including social ...
04 Apr 2012
| by Daniel Farey-Jones
, the Advertising Standards Authority has ruled the claim was overcooked and should not have been made....complaints about claims made in a TV ad, an insert and a website.
Despite the alacrity with which rival ...
03 Apr 2012
| by Matthew Chapman
Myleene Klass and Dannii Minogue return to the brand s advertising, despite having been widely ...
of The Beatles Here Comes the Sun .
The campaign will be spearheaded by TV activity, created by RKCR/Y R ...
, who was also rumoured to have been dropped from TV ads last year, will be seen hosting a garden party ...
29 Mar 2012
The campaign spans TV, cinema, press, outdoor and digital. "Glide" features a mum who seamlessly deals with the challenges life throws at her while looking stylish.
The TV work was created by Mark Slack and Gemma Phillips, and directed by Henrik Hallgren through Rogue. ...
27 Mar 2012
The new campaign broke on national TV and radio, supported by outdoor activity including billboards. ...
19 Mar 2012
The campaign, created by McCann Erickson, launches nationwide on TV and online on 19 March. ...
14 Mar 2012
| by Matthew Chapman
Lingerie retailer Figleaves has escaped an advertising ban despite a Government-led clampdown...The Advertising Standards Authority (ASA) rejected four complaints that the creative ...
.
The decision comes as outdoor advertising adjusts to tighter self-regulation following the industry taking ...
body for the outdoor advertising industry, recently unveiled research claiming scantily-clad models ...
13 Mar 2012
Ikea has put its range of Sultan mattresses to the test in a new advertising campaign that uses a
13 Mar 2012
| by Daniel Farey-Jones
Starbucks is hoping to reach six million people tonight (13 March) with a TV ad that uses animation