to remove filtersMarketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
, advertising is expected to see the most robust performance across the year with 85% of respondents believing ...
Search results for British Television Advertising Awards
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M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ... , which it began advertising as stand alone brands for the first time last year. The retailer has ...
Sainsbury's chief praises marketing as annual revenue hits £22.3bn
09 May 2012 | by Matthew Chapman
claims the TV campaign pushing its 'Live Well for Less' strapline has captured the mood of customers ...
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
25 Apr 2012 | by Richard Warren, Joint chief executive, DLKW Lowe
's advertising for the past two or three years. Some kind of themed price-cutting campaign or offer mechanic ... between supermarkets? Or, put another way, is the ' 110m advertising review', really an ad review, or a ... of customer wallets over their lifetime' or, 'accounting for 1 in every 7 spent' by British consumers ...
'We have to build better brands and we need a different conversation', admits Tesco chief
18 Apr 2012 | by Matthew Chapman
to its decision to review its 110m advertising account , held by The Red Brick Road. "There ... as press advertising". He said multi-channel retail was being grown by rolling out of more dot ...
Ikea overtakes John Lewis as nation's favourite retailer
17 Apr 2012 | by Matthew Chapman
The furniture retailer won the award because it had the right product mix both in-store and online, and also knew its consumers well and met their needs consistently, according to the survey. Maureen ... in third place this year having won the award last year, while womenswear brand Bonmarch claimed second ...
Tesco braces itself for first annual profit drop in 20 years
16 Apr 2012 | by Matthew Chapman
of all of its operations, the supermarket is also reviewing its advertising account , currently held ...
Non-food boosts retail sector after unseasonably warm March
11 Apr 2012 | by Matthew Chapman
British retailers have benefited from March's warm weather which led to a jump in non-food retail
Out-of-town retailers and betting brands escape Portas clampdown
30 Mar 2012 | by Matthew Chapman
measures approved by Shapps include a further round of "Portas Pilots" to trial some of the TV star ...
Game Group to close 277 stores and put up for sale
26 Mar 2012 | by Matthew Chapman
anticipated releases. News of the store closures will also be a blow to the British gaming industry because ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
