Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
/sponsorship and retail. Outdoor advertising will become more directly interactive with NFC replacing QR codes ...
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Store brands gain ground on national brands
15 May 2012 | by Heather McCarthy
The majority of British consumers perceive store brands to be the same as or better than national...that while the majority of British consumers still perceive store brands to be the same as or better than ... to be strongest: quality, innovativeness, uniqueness and packaging. Of the British consumers who think store ...
Trading places: this week's people moves
20 Apr 2012 | by Daniel Farey-Jones
Weinberger is to leave the agency, in Brand Republic's round-up of this week's people moves in advertising...Advertising Krow has boosted its senior team with the appointment of Will Saunders as its ... Weinberger , The Red Brick Road 's chairman who has been instrumental in Tesco's advertising for the past 22 ... advertising business. ( Campaign ) TMW , the digital and direct agency, has appointed its first ...
Think BR: Using independent brand advocates
20 Apr 2012 | by Giles Ivey
Every marketer knows that there is no technique more effective in promoting a company, product or brand than word-of-mouth. If someone you trust recommends something to you, you re going to take it very seriously. And it s something TV, print and online adverts simply can t compete with, because ...
Think BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
on national TV. P G took back ownership of what shopper value meant for its brands and enjoyed significant ... for shopper marketing to embrace planning attitudes consistent with disciplines such as advertising and direct ...
Think BR: Every little can help Tesco
16 Apr 2012 | by Elly Woolston
Tesco's review of its advertising account is the perfect time for it to work out what it really...At last, Tesco s advertising is now up for grabs . It s about time the brand revamped its messaging, but I can t help but feel that before it can successfully take on a new advertising agency ... and beliefs, Tesco s marketing and advertising strategy needs to include embedded beliefs to pull out values ...
CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
Nectar not the loyalty card but an advertising icon a delivery boy with 24 wine bottles in his hands ...
Trading places: this week's people moves
23 Mar 2012 | by Daniel Farey-Jones
, in Brand Republic's round-up of this week's people moves in advertising, marketing and media....Advertising McCann London has appointed VCCP's international planning director, Dan Izbicki , as its new head of planning. ( Campaign ) Maxus has appointed Stuart Butler to the new role of head of strategy as part of wider strengthening of its management team. ( Campaign ) Saatchi ...
Trading places: this week's people moves
16 Mar 2012 | by Daniel Farey-Jones
in advertising, marketing and media....Advertising McCann London has ended its long search for creative leadership with the appointment of Wieden+Kennedy's Rob Doubal and Lolly Thomson as its executive creative directors ... executive Simon Birkenhead as its first global advertising sales director. ( Media Week ) Yahoo ...
Identifying the taste setters
09 Mar 2012 | by Jan Worsley
and risk takers than the average grocery shopper. For brands looking to reach this group, advertising ... advertising to help them choose what they buy, this rises significantly to 61% of taste setters. Advertising is more effective for this group, with more than four fifths (86%) of taste setters noticing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
