to remove filtersThe Range 'spring/summer campaign' by VCCP Blue
27 Mar 2012
The new campaign broke on national TV and radio, supported by outdoor activity including billboards. ...
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Tesco 'glide' by The Red Brick Road
29 Mar 2012
The campaign spans TV, cinema, press, outdoor and digital. "Glide" features a mum who seamlessly deals with the challenges life throws at her while looking stylish. The TV work was created by Mark Slack and Gemma Phillips, and directed by Henrik Hallgren through Rogue. ...
B&Q 'you can do it' by McCann Erickson
19 Mar 2012
The campaign, created by McCann Erickson, launches nationwide on TV and online on 19 March. ...
Ikea 'sleep like a princess' by Mother
13 Mar 2012
Ikea has put its range of Sultan mattresses to the test in a new advertising campaign that uses a
Dulux 'home improvement by Dulux' by BBH
12 Mar 2012
The TV and print campaign, which is supported by digital and PR, highlights how a newly decorated space improves not only the physical space aesthetically but also people s relationships in it. A tired bedroom is transformed into a "boudoir", which improves a young couple s relationship; a child ...
Gap 'be' by Ogilvy & Mather New York
14 Feb 2012
Gap has launched an advertising campaign, created by Ogilvy & Mather New York.
JCPenney 'no' by Mother New York
27 Jan 2012
As well as a a TV commercial, the campaign includes a Facebook page where shoppers can scream into a "No-Meter" to measure their level of frustration and an out-of-home takeover of 34th Street Herald Square station. ...
Private View: Kate Stanners and Phil Rumbol
09 Dec 2011
X Factor TV spot. Waitrose bring us its very own Hogwarts, starring Delia as the headmistress ... because it's all about giving us what we want. Basic satellite TV, no gloss, no glamour, no style. A ... the Christmas cheer being promoted by so many advertisers, and yet it lacks punch. It feels lazy. So are we ...
Harveys 'feelgood furniture' by HMDG
01 Dec 2011
The first ads in the campaign target a younger, female audience. The through-the-line campaign star Anna Crilly and Katy Wix (from the TV comedy Lead Balloon ). The ads were written by Claire Lambert and art directed by Paul Shearer. They were directed by Steve Bendelack through Hungry Man ...
Macy's 'screamers' by JWT New York
22 Nov 2011
The ad, created by JWT New York, shows Bieber on his journey to the Macy s sale. Each person he encounters, from his driver to the shop s staff, scream at him in the manner of his teenage fans. The ad was showcased on a YouTube homepage takeover before breaking on TV. It promotes Macy s day-long sale on 25 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
