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The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account....The agency won the account after a competitive pitch against Now and CHI Partners. The win is expected to be ratified by the Co-op board next week. DDB is believed to have withdrawn on the eve of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ...
The ad watchdog has ruled that a TV ad misled consumers about which stores were participating...frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA). Asda took issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ... stores were participating in the scheme. It found that the phrase used in the TV ad "excludes Locals ...
Connect, Rapier and the now-defunct Personal. The review follows recent advertising activity by B Q ... , the retailer launched its "I did that" advertising campaign by McCann Erickson. ...
Laithwaites, the wine merchant, has awarded its ad account to VCCP after a review.
, advertising is expected to see the most robust performance across the year with 85% of respondents believing ...
Boots, the high-street retailer, is reviewing its digital advertising arrangements....-the-line communications. It is currently running a TV campaign by Mother promoting its Number 7 range, which introduced a ...
Tesco's agency The Red Brick Road has pulled out of the pitch for its £110 million advertising...The agency said that it has resigned the account in order to focus on "other clients and new business opportunities". Tesco was a founding client of the independent agency, which launched in 2005, but earlier this month called a pitch for its brand advertising in a bid to reinvigorate its fortunes ...
in the UK, launched a pan-European campaign in April last year that included TV, print and outdoor ads in the UK, Italy, Belgium, France, Luxembourg and Greece. The 30-second TV ad by WARL aimed ...
TK Maxx has appointed Ogilvy & Mather to its digital advertising account....tasked with creating digital advertising to amplify the brand's TV activity, which is expected to launch before the summer. In the past, Golley Slater has worked on the retailer's advertising business ... , the star of its advertising campaign to introduce its "big labels, small prices" proposition. O M ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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