Tesco gives ready meals multimillion-pound revamp
24 May 2012 | by Matthew Chapman
Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising
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Apple welcomes former Dixon boss with £36m 'golden hello'
28 May 2012 | by Nick Batten
Apple has awarded a $56m (£36m) "golden hello" to John Browett, the former Dixons boss who
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
launched its first major European marketing push last month, which included a TV and digital marketing ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans....-funded programming. It could work for us." Inglis also confirmed the brand would not be advertising on TV around ... ." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ... with TV lead John Lewis into ad-funded programming, which has been in vogue with some brands in recent ...
M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ... , which it began advertising as stand alone brands for the first time last year. The retailer has ...
Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
18 May 2012 | by Maisie McCabe
teams [at Adam Eve] working with the Radio Advertising Bureau this week and next week ... away from television ads amid concerns its mass reach was "not right for the brand". The marketer took ... Lewis' TV ads, including its 'Never Knowingly Undersold' ad from April 2011 and the much ...
Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
S started a television campaign on Saturday featuring the strapline M S quality now at prices you ll love ... the Marketing Society s Grand Prix award. This is because it introduced its Essential range during ...
Tesco escalates voucher war with Clubcard exchange campaign
14 May 2012 | by Matthew Chapman
The month-long Clubcard Exchange promotion launches today (14 May) and will allow customers to change 5 of Clubcard vouchers into a 10 exchange token, which can be spent on a range of non-grocery products including clothes, furniture, toys and electrical goods. A television and radio campaign ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
. However, Gissing argues the facts were misconstrued, claiming that offers were advertised on quieter days ...
Clinton Cards chief Willson-Rymer departs following administration
11 May 2012 | by Matthew Chapman
. Moonpig is running a television campaign for its latest innovation, which allows the embedding of videos ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
