Tesco reacts to profits drop with £1bn investment
18 Apr 2012 | by Matthew Chapman
the decision to review its 110m advertising account last week . The investment will begin ...
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'We have to build better brands and we need a different conversation', admits Tesco chief
18 Apr 2012 | by Matthew Chapman
to its decision to review its 110m advertising account , held by The Red Brick Road. "There ... as press advertising". He said multi-channel retail was being grown by rolling out of more dot ...
Think BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
on national TV. P G took back ownership of what shopper value meant for its brands and enjoyed significant ... for shopper marketing to embrace planning attitudes consistent with disciplines such as advertising and direct ...
Ikea overtakes John Lewis as nation's favourite retailer
17 Apr 2012 | by Matthew Chapman
The furniture retailer won the award because it had the right product mix both in-store and online, and also knew its consumers well and met their needs consistently, according to the survey. Maureen ... in third place this year having won the award last year, while womenswear brand Bonmarch claimed second ...
Tesco braces itself for first annual profit drop in 20 years
16 Apr 2012 | by Matthew Chapman
of all of its operations, the supermarket is also reviewing its advertising account , currently held ...
Think BR: Every little can help Tesco
16 Apr 2012 | by Elly Woolston
Tesco's review of its advertising account is the perfect time for it to work out what it really...At last, Tesco s advertising is now up for grabs . It s about time the brand revamped its messaging, but I can t help but feel that before it can successfully take on a new advertising agency ... and beliefs, Tesco s marketing and advertising strategy needs to include embedded beliefs to pull out values ...
Morrisons' marketing director Lancaster resigns
13 Apr 2012 | by Matthew Chapman
by Rebecca Singleton with her responsibilities including advertising, in-store marketing, print services ...
CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
Nectar not the loyalty card but an advertising icon a delivery boy with 24 wine bottles in his hands ...
Co-operative launches Diamond Jubilee party fund
12 Apr 2012 | by Matthew Chapman
-edition, premium own-brand British beers, named 'Jubilation' and 'Salutation', which will be in store from 2 May ...
Anglia Furniture in hunt for ad agency
12 Apr 2012 | by Anne Cassidy
to handle its UK advertising account....advertising spend. Co-op's roster agencies include the lead creative shop, TBWA\Manchester, and its media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
