31 Jan 1997
| by NICK PURDOM
British Airways, Rover, Standard Life, Sainsbury s, 3M, Compaq.
What do all these leading...British Airways, Rover, Standard Life, Sainsbury s, 3M, Compaq.
What do all these leading ...
business
television (BTV) network.
BTV has taken a long time to come of age but, despite fears ...
of
corporate television at Reuters, when BTV will start to appeal to small
companies too.
When ...
03 Sep 1999
| by LEXIE GODDARD
-European ban on television advertising to
under-12 year-olds....-European ban on television advertising to
under-12 year-olds.
As companies targeting the kids market ...
companies, TV advertising is still the most efficient marketing
communications tool, explains Stephen ...
to
be demonstrated, and young children can t read, which cuts out press
advertising or direct mail, so TV ...
30 Apr 1999
| by SOPHIE BARKER
The first brand campaign to promote British further and higher
education abroad has been awarded...The first brand campaign to promote British further and higher
education abroad has been awarded to Shandwick public affairs and its
sister advertising agency, McCann-Erickson.
The British Council ...
figures.
The British Council, the Government agency which promotes British
culture abroad, has ...
10 May 1996
| by JANET IZATT
Commercial television took another beating this week as the biggest
survey of UK advertisers...Commercial television took another beating this week as the biggest
survey of UK advertisers ...
the latest blow to commercial TV, which
was criticised by the Independent Television Commission last week ...
that they are not getting value for money. With TV
inflation running rife and advertisers getting less impact ...
22 Oct 1999
| by JENNIFER WHITEHEAD
Julie McGuckian, the PR officer at the Incorporated Society of
British Advertisers, has left...Julie McGuckian, the PR officer at the Incorporated Society of
British Advertisers, has left to join the Department of Trade and
Industry press office. Her replacement is Joe Lamb, who joins the DTI
after a spell freelancing on the Daily Telegraph. Lamb reports to ISBA s
director of public ...
09 Jul 1999
| by MAGGIE BROWN
The Government s decision to bring forward its ban on tobacco
advertising to this December has...of the EU in 2001 and
extend its national ban on TV advertising to children under 12
introduced in 1991 ...
of commercial
television custom and practice.
As an initial preparation, advertisers and agencies must ...
recent probe into public attitudes towards television -
including advertising - found that eight in ten ...
16 Feb 1996
| by JANET IZATT
The Independent Television Commission is coming under increasing
pressure to relax the regulations...The Independent Television Commission is coming under increasing
pressure to relax the regulations in its Code of Programme Sponsorship.
The Institute of Practitioners in Advertising wants ...
of Widescreen Television , was
promotional and went beyond indicating the connection between the
sponsor ...
10 Apr 1998
| by IAN DARBY
The Advertising Association, the umbrella trade organisation for
trade bodies in the advertisers...of the industry as a whole. The Incorporated Society
of British Advertisers retains the Communication Group ...
The Advertising Association, the umbrella trade organisation for
trade bodies in the advertisers ...
the Government that the remit for
its proposed Food Standards Agency will not extend to food
advertising ...
07 Jan 1999
| by ALEX BENADY
Emap has launched Produxion.com, a digital media portal site for
the TV industry. The site aims...Emap has launched Produxion.com, a digital media portal site for
the TV industry. The site aims to provide an on-line guide for
television producers and commissioners, alerting independent production
companies to opportunities as well as advertising production and post
production services.
...
10 Nov 1995
and Saatchi
The most effective way to reach people is still through TV advertising, but if you become ...
Martin Thomas Cohn and Wolfe
Advertising is a tool which PR agencies should control and are beginning
to do so. It is fundamental to integrate advertising with PR as it has
the ability to build a ...
to remove filters
