PUBLIC RELATIONS AWARDS 2000: Campaign - The Parker Bishop Award Best Crisis Management Campaign.
27 Oct 2000
was inevitably extensive, with 38 television and radio bulletins, and 38 national and 233 regional newspaper ...
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MEDIA: Is the ITC’s cautious path ignoring the bigger picture?,
27 Sep 1996 | by MAGGIE BROWN
check on the gradual 1990s slide into commercialism by British television before the digital revolution...rain check on the gradual 1990s slide into commercialism by British television before the digital ... Television Commission, which published its typically pragmatic proposals to liberalise programme sponsorship and the London Palladium, where ITV attempted to dazzle advertisers with its pounds 800 million ...
DIARY: Introducing - the dress release ...
04 Apr 1996
of tissue, at the recent British Advertising Gift Distributors Association exhibition. Agency account...of tissue, at the recent British Advertising Gift Distributors Association exhibition. Agency account ...
MEDIA: BRIEFS
10 May 1996
responsibility for the national and regional newspapers divisions and UK advertising periodicals. He replaces ... /director David Leigh is joining as contributing editor. TV Corporation targets Dunn Richard Dunn, executive director of News International Television, has been appointed non-executive director ...
STOP PRESS: CSP bags Tetley’s drawstring launch
07 Nov 1997 | by JEMIMAH BAILEY
-store theatre, a local press campaign and sending samples to 10 million British homes....CSP Communications, the PR and sales promotion arm of Osprey Communications, is handling the UK launch programme for Tetley drawstring tea bags this week. The launch includes event management, in-store theatre, a local press campaign and sending samples to 10 million British homes. ...
FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses
19 Apr 1996 | by STUART DERRICK AND SIMON CLARKE
Watches has launched an advertising watch which uses images on a scroll to show a television advertising ... and the Big Apple and picked up last year s PR Week award for Best Promotional Activity. Managing ... that it doesn t rub off on to clothes. Funnily enough it arrived while I was laughing at how cheesy the TV ...
CAMPAIGNS: Consumer Promotion; Nexus raises Bramley appeal
15 Mar 1996 | by JEREMY SLATER
as possible in a limited timespan. Coverage on TV was considered important, partly as a TV profile would help to persuade growers of the potential of PR versus advertising. Nexus promoted usage of Bramleys by placement of easy-to-cook recipes on television. The agency arranged for TV chefs Ainsley ...
MEDIA: Why even MacKenzie might not save the Mirror
30 Jan 1998 | by MAGGIE BROWN
show any keen interest in any paper. The reason was simple. For the first time a British ... on the inside pages. The Mirror s marketing push was supported by a big TV campaign, which alerted my children ... is in the air. All newspaper groups are expecting an advertising downturn to start squeezing them ...
CAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion
05 Jun 1998 | by MARY COWLETT
and Mark Lamarr, the company also sponsored the award for Best Advertisement Campaign. To mark this ... medium for companies to run branded quizzes, promotions and advertising. Traditionally, Cityscreen ... to PR, advertising and sales promotion agencies. Objectives To raise awareness ...
MEDIA: BRIEFS
25 Apr 1996
796,000 items. BBC wins Commonwealth The BBC has secured TV and radio rights to the 1998 ... of the prospects of 50,000 British companies. Landmark goes French Landmark Travel Channel, owner ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
