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The British Academy of Film and Television Arts has split its PR account between MacLaurin...The British Academy of Film and Television Arts has split its PR account between MacLaurin Communications and Freud Communications as part of a bid to raise the profile of its awards. MacLaurin will handle the BAFTA television and children s programmes awards, and its recently acquired subsidiary ...
As awards time draws near again, we reveal the shortlist for the PRWeek Awards, to be held...Committee (DEC) Appeal The Red Consultancy - Levonelle One Step TV Advertisement for Bayer Schering Pharma ... Holloway - British Red Cross Graham Lee Eulogy Katie Warren - Launch Group GOLD AWARDS - PR ... Choice Holidays Public Affairs British Heart Foundation - Out of Order Mandate Communications ...
WINNER - THE NICKTOONS TV FAMILY; NICKELODEON UK; FRANK PR...Although the huge advertising budgets and surge of marketing activity so often associated with the introduction of new TV channels were missing from the launch of Nickelodeon's Nicktoons TV, the channel ... with TV channels, ensuring the public sits up and takes notice of a new one can be a serious challenge ...
The television equivalent of the press release is not cheap. To produce and issue a video news...The television equivalent of the press release is not cheap. To produce and issue a video news ... is about pounds 20,000. Against that, if it is successful in grabbing the interest of TV producers and editors, the coverage can be worth many times the investment in terms of equivalent advertising time ...
Campaign: The British Book Awards 2004 Client: Publishing News PR team: Midas PR Timescale: October 2003-April 2004 Budget: £25,000 The British Book Awards (BBA), run by Publishing News and now ... and raise its profile with consumers. Strategy and Plan Because a TV broadcast of the ceremony would ...
JCDecaux and Royal Mail have signed up as partners for Campaign's inaugural Campaign Big Awards...This new multidisciplinary competition will be based on product categories, with agencies able to enter work into six media areas - digital, direct, outdoor, press, television and cinema, and radio. ...
Congratulations go to the British Red Cross after scooping the fiercely sought after 'NGO...The charity won the award for its sustained media coverage throughout the year, which covered ... as part of its The Good Childhood Inquiry. The other finalists were the British Heart Foundation ... finalists included RNIB/Blue Rubicon's 'TV is good for you', World Hepatitis Alliance ...
Indigo Television has hired Taylor Herring to handle pre-publicity for the National Television
LONDON - Gin liqueur Pimm's is to make light of the traditional British summer in a new television...The advertisements were created by Mother and star Alexander Armstrong, of 'Armstrong & Miller ... of environmentalists protesting at road building. As it rains, he praises the great British summer and says that he ... . Pimm's has undertaken research into attitudes into British summer weather. It found that 73% of people ...
itself on the British popular lexicon in under two years. Now boasting seven million registered users ... budget, was the principle marketing device of the site, which has never advertised. The grassroots feel ... and romances attributed to the site. Visitor numbers reflected the success of TV coverage, so the PR plan ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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