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Bartle Bogle Hegarty's executive creative director Nick Gill gives his views on the 2011 British...led to record commercial viewing. And this, for me, is what makes an awards scheme like British ... to get hairs on the back of your neck to stand to attention in the name of a brand. British advertising ... I was jury chairman of the British Arrows this year, which was a real privilege, because I love ...
Rachel's, the organic yoghurt brand, is rolling out its first TV campaign, which encourages...The TV ads, created by HMDG, will be supported by a wider campaign in which, each month, Rachel s will partner a different British personality. TV presenter Emma Forbes is among those participating ... and app. The TV ad shows a woman arriving home. Once through the front door, she kicks off her shoes ...
At the British Television Advertising Awards last month, HHCL's Steve Henry and Axel Chaldecott won the chairman's award for their brilliant contribution to British advertising. In this week's issue of Campaign Steve'n'Ax talk about what it was like working together and how they created such a fertile ...
British advertising changed for all time at 8.12pm on 22 September 1955. Not many people were able...up to condemn TV advertising as crass and vulgar. There was no critic fiercer than the Labour MP ... banned any TV advertising for undertakers, money lenders, smoking cures or treatments for alcoholism ... became the first TV commercial to be screened in the UK. Created by a 26-year-old Young Rubicam ...
LONDON - McDonald's is to emphasise its use of British farm produce in a TV campaign later...The campaign will feature farmers and key ingredients McDonald's currently sources from British ... by sponsoring agricultural shows and awards. Steve Easterbrook, UK chief executive of McDonald's, said ... and quality of British food on offer. "The sheer scale of providing 14 million meals in just four weeks ...
British Gas is running a television campaign that refreshes its long-running 'Planet Home' creative...narrator, TV actress Angela Griffin, as the brand seeks to make itself less masculine. Chris Brocklehurst, head of advertising at British Gas, said the energy firm decided to drop Timothy Spall in favour ... the first time British Gas has advertised its app in broadcast media, as the company seeks to demonstrate ...
will include activity on the Telegraph website, The Huffington Post, selected TV websites and sponsorship of some Guardian podcasts, as well as geo-targeted advertising via the Adgent Network. ...
Adam & Eve's "the long wait" commercial for John Lewis swept the board at last night's British...The Christmas spot won golds for Best 60 to 90 Second TV Commercial, Best 60 to 90 Second Cinema ... Manchester s activity for Aldi, which won Best 20 Second TV Commercial for its "tea" spot and Best UK TV ... 30 Second Commercial and a gold in the food category. The Chairman s Award was presented to DDB UK ...
Hovis has become the latest brand to champion British farmers in its marketing, with a TV campaign...The TV push, by Dare, breaks on 9 April and shows genuine Hovis farmers taking part in a cross-country race. The ad was shot near Macclesfield, which was home to Hovis first mill. As well as TV ... . Hovis claims it is the sole major bread brand to use only British wheat. Last year, McDonald ...
LONDON - Nationwide Building Society is to return to TV advertising for the first time in nearly...; mso-bidi-language:#0400;} The financial services brand, which last launched a new TV ... months has moved away from long-term brand-building in favour of direct-response advertising. The last TV ad, featuring the brand's "nasty banker" character played by comic Mark Benton, was the final ad ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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