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Ogilvy crafts The Economist's maiden TV campaign for India

to 'interpret' the communication they see. This time, its a television campaign, created by Ogilvy, Mumbai....and there the obvious media choice is television. Also, television allowed us to add an extra dimension to the story ...

Reliance Communications kicks off BIG TV

MUMBAI - Reliance Communications has launched its DTH (direct-to-home) service, Reliance BIG TV...BIG TV DTH service has set up a call centre which is capable of handling over 50,000 calls daily, in 11 Indian languages including English, across two locations. The team is capable of installing over ... . With the launch of BIG TV DTH, we aim to offer a unique viewing experience in millions of Indian homes, further ...

Miller appointed chief creative officer of JWT Delhi

. Miller has had work ranked in the top 10 in the Gunn Report and won metals at major international award

What value do you see in attending Cannes?

There s networking, seminars, workshops, awards, campaign showcases, parties (decidedly lower ... Kakar says he looks at Cannes as a mecca of learning. "The work displayed, the seminars, the awards ... of the world of advertising and creativity like nothing else can." However he believes there are some regrets ...

Jagdip Bakshi appointed to global role on Unilever biz

MUMBAI - Jagdip Bakshi, chief executive of Contract Advertising, has been selected from within...Bakshi will be based out of London and the appointment comes into effect from September 2008. At the same time, Ravi Deshpande, national creative director, Contract Advertising has been elevated ... . His responsibilities will include client relationship management as well as ensuring advertising ...

Indian Edition of Forbes launched

is an impressive 124 page one, with as many as 29 pages of advertising (including two Forbes ads and one CNBC TV18 ... somewhat on advertising revenues. The CNBC TV18 ad sales muscle is evident in the mix of advertisers ... -founded optimism and hope and advertising revenue will be easier to come by than would have been the case six ...

Sumantra Dutta returns to STAR

his new post on July 1. Dutta has extensive media, entertainment and advertising sales experience. He ... STAR India's advertising sales and marketing teams as executive vice president, ad sales and marketing ...

ZenithOptimedia India promotes Chandra to MD, West and South

Chandra will also continue in his present role of the chief strategy officer. He takes over from Rabe Iyer who has moved on to join Reliance. Chandra started his advertising career in 1990 with HTA and has worked with agencies like JWT, O M and Lintas before joining the ZenithOptimedia group. He has ...

Arvind Mohan appointed to Y&R's Global Planning board

at the advertising and marketing communications business today, there is a certain level of bankruptcy and a need ...

India Today Group launches automotive title Autobild

Bagga. The 100-page inaugural issue has advertisers such as Audi, General Motors and JK Tyres. For more advertising and media news from India, log on to the Campaign India website . ...

 

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