25 Jan 2012
| by Mike Fletcher
Television broadcasters are working hard to offer advertiser solutions that go beyond the mainstay...is following suit.
Amid the gloomy economic forecasts of the past few years, TV advertising has maintained ...
while the cost of advertising on TV has fallen.
The five-year study by Ebiquity, which produced ...
. It measured and compared on a like-for-like basis, sales and profit impact, and found that TV advertising ...
03 Dec 2010
| by Arif Durrani and Maisie McCabe
Product placement in British films, TV series, entertainment shows and sports programmes is set...half-yearly losses of 105m after advertising revenue tumbled 15%. But television has been the biggest ...
According to sources, new commercial opportunities will be created for brands to appear on TV ...
commonplace in other major TV markets. The regulator is set to combat many of the concerns surrounding ...
11 Mar 2009
| by Tristan O'Carroll
LONDON - The Government will not allow product placement on British-made TV programmes - dashing...on British-made TV programmes. Guidelines from Brussels suggest allowing product placement as a way ...
) - the set of rules put in place by Brussels to regulate the TV industry in the EU - culture secretary Andy ...
concerns about blurring the boundaries between advertising and editorial." An ITV spokesman said ...
29 Sep 2009
| by Media Week
TV Spot of the Month - With airlines' fortunes nose-diving, British Airways returned to TV
03 Jun 2009
| by Sarah Crawley-Boevey
LONDON - Mediaedge:cia has scooped top prize at the Thinkbox TV Planning Awards for its ongoing...winners. First prize for the Best Use of TV in an Integrated Campaign went to PHD for its British Heart ...
to children. The Best use of Sponsorship award went to Carat's British Gas campaign that invited consumers ...
. OMD UK picked up the Best Newcomer to TV award for its Royal Mail campaign, which promoted Smilers ...
01 Oct 2009
| by Arif Durrani
your mates are", winning gold and silver British Television Advertising awards. Davies is leaving ...
18 Feb 2010
| by Maisie McCabe
's annual Television and Radio Awards, which recognise outstanding programmes and performances from...professionals in the TV, radio and media industries, and the journalists who write about them. Of the 14 awards ...
The previous sponsor of the awards was Turner Broadcasting, a Time Warner company and owner of CNN, Cartoon Network, CN Too, Boomerang and Cartoonito in the UK, which ssupported the event for three years ...
01 Sep 2010
| by Suzy Bashford
viable solution for replenishing the 'stagnant pool' of TV advertising. Suzy Bashford reports...the biggest investors in original British TV beyond the BBC are fishing in a stagnant or declining pool ...
solution.
Changing attitudes
TV executives used to be extremely snobby about working with advertisers ...
There was plenty of doom and gloom at this year s Edinburgh TV Festival for those ...
27 Jan 2011
| by Maisie McCabe
Thinkbox, the commercial TV marketing body, has launched the Thinkbox TV Planning Awards 2011...for response.
Tess Alps, chief executive of Thinkbox, said: "The most successful TV advertising campaigns have great, innovative planning behind them. The Thinkbox TV Planning Awards celebrate the most ...
opportunities.
"TV advertising of every sort and on every platform is thriving, and I look forward to reading ...
11 Feb 2010
| by Staff
LONDON - Thinkbox today announced a call for entries for the Thinkbox TV Planning Awards 2010...planning lies at the heart of the most successful TV advertising campaigns. "The Thinkbox TV Planning Awards celebrate the most effective TV planning, from spots and sponsorship to the latest emerging ...
and for more details or to register for the awards, please go to www.thinkbox.tv/planningawards . ...
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