08 Feb 2007
| by Robin Parker
TV ad marketing body Thinkbox is to sponsor the British Television Advertising Awards next month....Tess Alps, Thinkbox chief executive, will present the award for the best television commercial of the year, which was won last year by Honda. Advertisers have submitted 616 ads to this year s awards ...
winning ads on a dedicated website, www.thinkbox.tv , alongside further background information on the ads ...
26 Mar 2008
| by Tess Alps
What would you have chosen to win best TV ad of 2007 at the British Television Advertising Awards...will not deliver to the advertiser. - Tess Alps is chief executive of Thinkbox (www.thinkbox.tv) ...
and the gorilla, who won it by a nostril. The only advertiser who accompanied the winning creative team onto ...
the bravest marketer of the year. But there were plenty of other advertisers there to cheer on their agencies ...
08 Mar 2005
| by MediaWeek
Despite the great hopes placed in it during its early days, interactive advertising has failed...by many in the industry, interactive advertising was being hailed as a potential saviour of TV advertising ...
that appears to be in need of a jump-start if interactive TV is to take off as an advertising vehicle. With a ...
of Japanese car giant Honda. Two of these ads have recently been shortlisted for a British Television ...
02 Dec 1999
| by MediaWeek
The implications: television...in Advertising’s television board. “One company commanding around 60% of the ITV Network is a worrying representation.” The Incorporated Society of British Advertisers also disgruntled at the idea that one company ...
for the TV industry were at the heart of Friday November 26’s announcement, the downside has been pounced ...
10 Jun 2008
| by Lucy Rouse
While Ireland is in the early stages of creating digital terrestrial television, mobile broadband...In some ways, the television market in the Republic of Ireland is a microcosm of the British TV ...
similar to British TV and indeed channels from the BBC, ITV, Channel 4 and Five spill over to 15% of Irish ...
-leading channels RTe 1 and RTe 2, is funded by TV advertising as well as a licence fee. RTe 1 is the leading ...
28 Feb 2011
| by Mark Banham
home with the Best Actor gong for 'The King's Speech', topping a night of British glory that also...In the award winning film, Firth plays George VI, the late British King who battled to overcome a ...
in the Academy Awards now release a preview or description of their advertisement campaigns during the ceremony. ...
" and then joked about breaking into dance moves.
The film also picked up the Best Director award for Tom Hooper ...
09 Dec 2008
| by David Brennan
LONDON - Television remains the most powerful medium. It's important for brands to continue...other media sector, TV advertising has been winded horribly because the marketing budget is the first ...
IPA Effectiveness Award winners can't be wrong. But TV works even better when integrated with other ...
is reinforcing loyalty to broadcast TV viewing and indicates that advertising is not only accepted by online TV ...
09 Nov 2004
| by MediaWeek
At the Advertising Effectiveness
Awards last week, our table
started the dinner in a very
British...We raised our glasses to the start of the new deal for broadcast advertising, one-stop regulation at the Advertising Standards Authority. The toast was proposed by IPA host Hamish Pringle, as an expression of relief that a two-year campaign – led by the guest on my right, Andrew Brown of the Advertising Association ...
19 Aug 2008
| by Stephen Armstrong
As television viewing fragments across hundreds of channels, how can TV listings products...TV is still vital to advertisers," says Simon Bevan, head of broadcast at Vizeum. "As on-demand grows ...
have mixed feelings about advertising around their TV listings services. Brian Lenz, head of product ...
to have brands advertising on Sky's EPG, as it might look cluttered and alienate viewers. "We are a pay-TV ...
30 Aug 2005
| by MediaWeek
Online dating service Match.com is making its TV advertising debut as part of a £3m campaign aimed...dating service has advertised on British TV. The campaign takes a humorous look at the way people act when they fall in love, with the TV work focusing on how new couples become inseparable and only have eyes for each other. The three TV commercials air on Channel 4, Sky, GMTV, Five and a selection ...
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