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LONDON - A TV and radio campaign for British Gas' HomeCare boiler maintenance plan has been axed.... The Advertising Standards Authority upheld the complaint and said the ads could be misleading as British Gas ... whether the TV and radio ads misleadingly implied a British Gas engineer would attend a call-out in a ... The TV ad, created by CHI, featured various people in need of help because of faulty boilers. A ...
LONDON - Advertising via in-bar, outdoor and retail TV continues to grow, according to new research...The findings show that planners and buyers are more likely to buy in-bar TV advertising than three ... findings include the fact that 77% of respondents expect to purchase screen advertising in the future, up ... of advertising proves particularly popular with brands targeting 18- to 34-year-olds, with 72 ...
LONDON -The deadline for submissions to the Thinkbox TV Planning Awards is approaching...The inaugural awards, in conjunction with Media Week and Campaign, are designed to recognise and celebrate inspired uses of TV, whether within a multimedia advertising campaign or as a stand-alone TV ad. At the awards ceremony in May, prizes will be handed out for categories such as the best use of TV ...
writer. He has won numerous awards including golds at the British Television Advertising Awards ... ." Lewtas cut his advertising teeth in 1986 when he started working at Gold Greenlees Trott as a copywriter ...
LONDON – The 22nd Midsummer Awards has made its final call for advertising films created for cinema...-production company for the awards, which is the only festival judged 100% by working agency creatives and heads of TV ... . The awards will be announced and presented at the Midsummer Awards dinner and presentation on Friday July 14 ... awards@midsummer.net . If you have an opinion on this or any other issue raised on Brand Republic ...
LONDON - The Advertising Standards Authority has ruled against a BA ad for misleadingly suggesting...The TV ad was created by BBH as part of British Airway's 'World of Opportunities' campaign which focuses on events around the world. The Canton Trade Fair in China ran from 15 October to 4 November ... British Airways." BA operates direct flights from the UK to Hong Kong, Beijing and Shanghai ...
NEW YORK - Video advertising on the internet has the same impact as television advertising, a new...were equally effective as television advertising in generating brand interest and conveying a ... The study was carried out on behalf of Pfizer Healthcare, from advertising it ran on MSN Video ... the year. Kaki Hinton, vice-president of advertising services for Pfizer Consumer Healthcare, said: "This ...
Andrew Graham-Dixon, the renowned art critic and TV presenter, is to chair the judging of this year...National Portrait and British Animation Awards, has chaired the Marketing Design Awards. The Marketing Design Awards reward design and brand marketing agencies, consultancies and practices, in-house teams ... television series, including Art That Shook the World, A History of British Art and The Art of Russia, Graham ...
LONDON - The Association of Online Publishers has revealed the shortlist for its 2008 awards, which...of content with real commercial success. Our awards aim to showcase, reward and celebrate this level of excellence in digital publishing." The winners of the AOP Awards, now in its seventh year ... or by contacting Ron Nussey on 020 7400 7532 or ron.nussey@ukaop.org.uk . The Awards will follow the AOP ...
BRAND WATCH - Advertising was dropped as the world remembered September 11, and British Airways...It was the week where advertising went quiet, as the world paused to remember the first anniversary of the September 11 terrorist attacks on the US. In America, 9/11 was a virtually advertising-free zone, with television stations broadcasting only children's advertising, to make the day seem as normal ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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