01 May 2012
| by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone
Radio Advertising Bureau RadioCentre
Scotty Brands
Finance director s award
British Gas Nectar Award British Gas
Dr Pepper the Pepperhood (Coca-Cola) Zone
Hotels ...
Awards for Excellence.
The FMCG giant has been cited in five different categories, including social ...
26 Mar 2012
| by Gemma Charles
Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure...on alcohol advertising.
On the current regulations, the strategy noted: "While these rules restrict ...
advertising.
"We will work with the ASA and Ofcom to examine ways to ensure that adverts promoting alcohol ...
affairs at advertiser body Isba, hit out at the plan.
He said: "The existing rules already ban alcohol ...
23 May 2012
Twitter UK chief Tony Wang has said that British companies are setting the bar for digital...advanced fashion brand in the world and it's utterly, utterly British.'
Awards juries may or may not agree, but British brands put digital to work where it counts - growing profitable businesses ...
YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB
British brands are world-class digital ...
02 Mar 2012
| by Matt Cartmell
The British Poultry Council (BPC) has brought in agency support to raise awareness of the poultry...and substantial expertise to enhance the British poultry meat industry s reputation. As an industry, we have a ...
17 May 2012
MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP
British brands ...
of British brands, we should remember that Bright Food is buying Weetabix from Lion Capital in Texas ...
rejuvenation of failing British brands such as Jaguar under Indian ownership. An inside track into what ...
16 Apr 2012
| by Arif Durrani
of British advertisers, ISBA....faces record levels of obesity. Just under a quarter of British adults are now classified as obese ...
announced plans to ban advertising of foods high in fat, sugar and salt (HFSS), regularly referred ...
23 May 2012
| by Kim Benjamin
The Marketing Design Awards 2012, which launch today, have been refreshed, with new categories...The Awards, celebrated annually, aim to showcase design to marketers as an integral part of a ...
in the industry.
The Awards will celebrate work that that has placed design at the heart of great marketing and which can also prove commercial benefits.
Success in the Marketing Design Awards will give entrants ...
03 May 2012
| by Jeremy Lee
become the first female chairman of the Advertising Association....-change that we are seeing in the issues and opportunities across advertising. We've an ambitious AA team, energetic support from practitioners and a sharpened narrative on why advertising matters. My job ...
22 Mar 2012
| by Campaign staff
Advertising's role in society, issues surrounding data privacy, the impact of social media and a...Dan Cobley, the vice-president and managing director of Google UK, urged advertisers to ask ...
the conference with the message that online behavioural advertising will create significant regulatory issues ...
, Media and Sport Select Committee, said that advertisers need to demonstrate their value to society ...
02 Feb 2012
| by David Benady
When politicians express negative opinions about brands and their advertising, marketers start...advertising on TV 32-hours a week and a call for him to "protect" consumers from such ads by ordering ...
.
"Anyone who enjoys watching a football match will see quite aggressive advertisements on the television ...
.
The British Retail Consortium published a new code of conduct and the Advertising Association (AA) set up ...