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Television broadcasters are working hard to offer advertiser solutions that go beyond the mainstay...is following suit. Amid the gloomy economic forecasts of the past few years, TV advertising has maintained ... while the cost of advertising on TV has fallen. The five-year study by Ebiquity, which produced ... . It measured and compared on a like-for-like basis, sales and profit impact, and found that TV advertising ...
boom and trading dust-ups in the land of TV..... TV is mass, niche, it dominates "all" our media days. It's still advertisers' sight, sound and motion ... and change, I'd sum up the year of TV in 2011 and what's in store for 2012 as "plus ca change, plus c'est la ... star of TV. It's never the media owners, it's not the buyers, but Thinkbox. It really pushes the TV ...
Agency creatives were out in force to celebrate the British Arrows Awards 2012....Comedian Adam Buxton who hosted the Awards did a great job cheering on the room with his own take on the world of advertising. Attendees included Sir John Hegarty who looked on as Jeremy Craigen collected the Chairman Award 2012 and John Lewis won the commerical of the year for 'The Long Wait' Campaign. BBH won ...
As TVs and broadband begin to merge into one, Pete Edwards explains how brands can take advantage....We've been here before. This year ... drum roll ... it's the year of ... connected TV. But what ... 's look at the facts. Last year, nine million TVs were sold in the UK, of which roughly three million offered some form of "connected" technology (70 per cent of Samsung's TVs were connected TVs) - but only ...
British Gas is running a television campaign that refreshes its long-running 'Planet Home' creative...narrator, TV actress Angela Griffin, as the brand seeks to make itself less masculine. Chris Brocklehurst, head of advertising at British Gas, said the energy firm decided to drop Timothy Spall in favour ... the first time British Gas has advertised its app in broadcast media, as the company seeks to demonstrate ...
Adam & Eve's "the long wait" commercial for John Lewis swept the board at last night's British...The Christmas spot won golds for Best 60 to 90 Second TV Commercial, Best 60 to 90 Second Cinema ... Manchester s activity for Aldi, which won Best 20 Second TV Commercial for its "tea" spot and Best UK TV ... 30 Second Commercial and a gold in the food category. The Chairman s Award was presented to DDB UK ...
British Gas is launching an integrated campaign tonight (12 January) to tell the UK...The television campaign by CHI Partners launches tonight. It claims British Gas now has the cheapest electricity prices in all regions. British Gas's 5% cut in its electricity prices are coming ... . The television campaign has been in planning for the past few weeks and is not an immediate reaction to yesterday ...
The British Lung Foundation has appointed integrated agency Targetbase Claydon Heely and media...with a 30-second TV ad on Monday (26 March) and comes ahead of Easter weekend, the traditional start ... the risks associated with asbestos in the home. The campaign includes online advertising, advertorials and social media. Charlotte Guiver, fundraising marketing director for the British Lung foundation ...
The Smash Martians' place in British advertising history is assured....by Campaign chose its 1974 TV debut ad as the best of the 20th century, as did a national poll celebrating 50 years of commercial TV. The Martians not only sent sales for the Cadbury instant potato product ... of the grocery advertising straitjacket. "It's crazy," Webster remarked to his copywriter Chris Wilkins over a ...
The TV advertising market grew by 2.2 per cent to a record £4.4 billion last year, boosted by new...TV advertising in 2011, accounting for 2.6 per cent of total TV ad revenues, according to Thinkbox ... the largest amount of any company on UK TV advertising in 2011 at 136.4 million. But the highest ... , Thinkbox's chief executive, said: "The strength of linear TV advertising investment reflects commercial TV ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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