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Britvic is ploughing pounds 2m into the UK s first extreme sports festival....Britvic is ploughing pounds 2m into the UK s first extreme sports festival. It has secured some sponsors for the event but is seeking others. MaxMania, which will be hosted by Britvic s Pepsi Max brand, will feature a 100ft snowboard track alongside other dangerous sports. Pepsi ...
Britvic this week screens the latest TV ad in the Feed their imagination campaign for its...Britvic this week screens the latest TV ad in the Feed their imagination campaign for its Robinsons drinks brands. The pounds 2m national TV and radio drive will run for six weeks. It targets mothers - the prime buyers of squash drinks - and is part of Britvic s Bring still drinks to life ...
Britvic is following up its pounds 3m Blackcurrant Tango advertising epic with a slightly more low...Britvic is following up its pounds 3m Blackcurrant Tango advertising epic with a slightly more low-key move - sticking labels on lemons in Tesco stores bearing the message: Jim will be with you 21.2.97 . The lemons are being used as a teaser for four Lemon Tango ads which break this month ...
PepsiCo’s UK franchisee Britvic Soft Drinks is preparing for an IR offensive ahead of a planned...the Britvic name, has drafted in Brunswick ahead of the deal, which is likely to be one of the highest ... Buchanan and Mike Smith are leading the account and report to Britvic CEO Paul Moody and finance director John Gibney. Britvic is also recruiting for an investor relations director and is likely to appoint ...
Britvic is to run its first corporate brand drive after signing up as headline sponsor...marketing activity on individual brands such as Robinsons and J20. Britvic category director Andrew ... for the charity Action on Addiction. Britvic will also use the marathon to promote its Pennine Spring water brand, supplying 20,000 bottles to the athletes and support crews at the event. Britvic acquired ...
Britvic is to make its biggest foray into the fast-growing bottled water market with the purchase...Britvic will take control of the Pennine Spring and Fountain Head brands, casting doubt ... of Britvic Soft Drinks, said it intended to hold talks with the management of Abbey Well, but for the 'foreseeable future', they will continue to work together. The acquisition will allow Britvic to steal a ...
Andrew Marsden, the new marketing director at Britvic, is planning a full-scale shake...Andrew Marsden, the new marketing director at Britvic, is planning a full-scale shake ... . Under Marsden, who joined Britvic from HP earlier this year (Marketing, March 13 1997 ... . Carbonates covers Pepsi, Tango and 7-Up, while Robinsons, Britvic and Ballygowan water come under stills ...
LONDON - Britvic has launched a promotional campaign which focuses on the British pantomime season.
Britvic is planning to launch one of Britain s biggest murder hunts - with the victim the former...Britvic is planning to launch one of Britain s biggest murder hunts - with the victim the former Blockbuster host Bob Holness - as part of a pounds 6.5m campaign to widen the appeal of the Robinsons brand. The campaign is designed to give the brand a more humorous image and extend its appeal beyond its ...
Britvic has unveiled the latest poster advertising for its Irish mineral water brand Ballygowan...Britvic has unveiled the latest poster advertising for its Irish mineral water brand Ballygowan. The campaign, which will run in Irish theme bars and clubs, will have four executions, two of which - the Shamrock and Heart posters - will launch this week. The advertising, through Claydon Heeley International ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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