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Britvic repositions J2O in brand overhaul

Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push...Britvic decided the drink had reached a "critical point in its life cycle". Britvic last refreshed J2O ... -trade. Britvic launched its Glitter Berry variant in September last year to capitalise on the run ...

Britvic J2O 'cats and dogs' by BBH

J2O's new campaign, created by Bartle Bogle Hegarty, aims to portray the brand as a social soft drink that you can consume while others drink alcohol.

Adwatch (Mar 14) top 20 recall: Britvic

Skip to table When I watch this Britvic ad, I can't quite work out whether it is intended ... , or am I? The ad promotes Britvic's 'transform your patch' idea. Britvic (via 'granny', or Brenda ... different expectations from Generation X, Generation Y or any generation that came before. Britvic ...

Britvic and PepsiCo 'transform your patch' by AMV BBDO

Britvic and PepsiCo have teamed up with the urban regeneration charity Groundwork to transform

Drench 'smart hydration people' by CHI & Partners

Juicy Drench, the Britvic flavoured water brand, focuses on a group of fictitious scientists

Cruise and Diaz help Drench deliver 835,159 impacts

for Britvic Drinks' Drench deliver 835,159 impacts last weekend, according to estimated figures from Digital

J2O 'pub quiz' by BBH

Britvic is bringing its J2O Pub Quiz to TV in a campaign designed to help publicans increase

Lipton Ice Tea shelves TV ad campaign

online." In February 2009 Britvic acquired the rights to Lipton Ice Tea via a UK bottling agreement ...

Lipton Ice Tea unveils Hugh Jackman global ad

to the additional activity with Hugh Jackman over the next three years." In February 2009 Britvic acquired ...

Public View - Did the latest Drench ad whet the public appetite?

of a new TV ad and digital campaign for Britvic's water brand.

 

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