Focus: Marketing Comms - The faces behind the brand names
16 May 1997 | by DANNY ROGERS
audience, the core of which is female. But Afreeka is not made by a youth specialist like Britvic ...
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Campaign: Pepsi highlights music and soccer stars - Media Relations
02 Apr 2004 | by Adam Hill
Campaign: Gladiator and Foot Battle ads Client: Britvic Soft Drinks and Pepsico UK PR team...relations strategy by Britvic and Pepsico, which co-market the brand in the UK. Although Pepsi had been ...
Integration: PR panache provides an advertising bonus - A recent survey revealed that the advertising story has become a staple of the national press’ diet. More companies are realising the benefit of getting PR involved at the outset
31 Jan 1997 | by DANNY ROGERS
Olsen. A good example of tactical support is Freud Communications work with Britvic. Its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
