Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
biking to 'worm-charming'. Skillicious is part of a wider campaign from Britvic, using Robinsons Fruit ...
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M/SIX eager to be a 'proper big media business'
19 Apr 2012
justified as the agency found itself working on accounts where CHI wasn't the creative incumbent - Britvic ... share of Britvic's 9 million planning and buying business April 2010: Jessica Burley, a former ...
Who's who on the Silicon Roundabout?
15 Feb 2011 | by Adam Woods
Roundabout. Among its clients are Britvic, the COI and the Daily Mail and General Trust. 30) YouGov 50 ...
Trading Places: This week's people moves
17 Dec 2010 | by Staff
in the Brand Media Central s Creative Solutions Group. ( Marketing ) Soft-drinks manufacturer Britvic has ... directly to Simon Stewart , Britvic s group marketing director. ( Marketing ) Media Jane Ratcliffe ...
Digital report: Better connected
10 Nov 2010 | by Nicola Clark
it comes to product messaging. Charlotte Hilenbrand, project lead on the Ready For Ten Britvic blog, says ... to them through the blogs they love. It is a strategy Roper is keen to expand. CASE STUDY - BRITVIC ... their own media platforms that can be used to subtly promote their products. Take Britvic's Ready For Ten ...
Lipton Ice Tea unveils Hugh Jackman global ad
19 Mar 2010 | by Joe Thomas
to the additional activity with Hugh Jackman over the next three years." In February 2009 Britvic acquired ...
Paul Thomas quits roles at Mindshare and MCHI
04 Feb 2010 | by Anne Cassidy
Warehouse and Britvic. ...
Coca-Cola embarks on global Fanta campaign
01 Dec 2009 | by Joe Thomas
is Britvic's Tango, which posted a 9% sales increase to 25.1m in the year to October. ...
National newspapers explore new approaches to marketing
27 Oct 2009 | by John Reynolds
Marsden, brand consultant and a former marketing director at Britvic, believes top marketers can make a ...
MCHI launches in Australia with Virgin Money as founding client
07 Oct 2009 | by Matt Williams
, since opening, the agency has also picked up Betfair and Britvic. Nwosu said: "We are hungry to build ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
