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Britvic launches foam Tango in aerosol bottle

Britvic has created Turbo Tango, a variant of the fizzy fruit drink, which is dispensed through...Britvic has signed a sponsorship deal with the film, based on the E4 television series, which is released in August. The deal is supported by social media and outdoor activity. Britvic claims ... , Britvic will consider rolling out the new product on a permanent basis next year. Jonathan Gatward ...

Britvic campaign provides antidote to winter blues

Britvic is launching a digital campaign to promote its J2O White Blend brand in pubs and bars.... The digital push is being backed by on-trade marketing activity. To drive distribution, Britvic will offer ... , Britvic's licensed channel marketing manager, said: "Adult soft drinks continue to offer a significant ...

Goldfish stars in Drench ads and augmented reality game

for Britvic's water brand Drench - watch the ad here.

The Work

Campaign: Clever hamsters Brand: Drench Agency: CHI Partners Britvic launched Drench in 2006 ... . It seemed to work. The campaign achieved a 100 per cent increase in sales, according to Britvic, and YouTube ...

Video: Drench unveils hamster jazz band ad

LONDON - Britvic's spring water brand Drench has unveiled its hamster jazz band ad online ahead

Dairy Crest hires agencies for Frijj

of the biggest growers in the sector last year, according to Britvic. In 2007, sales of dairy drinks had fallen ...

And in the real world...Toyota, Carphone Warehouse, Britvic, BA and more

swelled sales of Tango, Robinsons squash and Pepsi for the soft drinks group Britvic. Source ...

Marketing video: FMCG round table on using the web to engage with consumers

, corporate marketing director at Procter Gamble and former Britvic top marketer Andrew Marsden. Round ...

FMCG Round table report: Consumers use web to take control of FMCG purchases

of packets,' he adds. Former HP Foods and Britvic marketer Andrew Marsden, who now runs his own marketing ...

The Week: Digital Reviews - Mirada nets Britvic mobile

Britvic has appointed Mirada to handle its mobile advertising account....The company will work closely with its existing agencies to create mobile-based campaigns that will allow consumers to interact with Britvic brands such as Tango and Robinsons. Mobile solutions for on-pack promotions will develop beyond traditional "text-to-win" campaigns to include mobile games and scratchcards. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.