29 Nov 2011
| by Alex Brownsell
Mackenzie takes over from Procter Gamble corporate marketing director Roisin Donnelly, who held the role for two years. Donnelly, in turn, was preceded by Britvic marketer Andrew Marsden, who took over from Unilever chief marketing and communication officer Keith Weed.
Mackenzie said: 'Over the next ...
30 Aug 2011
| by Loulla-Mae Eleftheriou-Smith
The cans have been developed from research carried out by Britvic, which has a UK bottling ...
and websites.
Noel Clarke, brand controller at Britvic, said: "Our new 250ml multipack range will provide ...
and Britvic launched an on-pack promotion for the Pepsi brand this summer, which gave away thousands of music ...
07 Apr 2011
| by Sara Kimberley
Britvic is looking for an agency to handle its UK digital and CRM activity....shop is expected to handle activity across a number of Britvic's brands, which include Robinsons, Drench, Fruit Shoot and Tango.
In the past, Elvis has created below-the-line campaigns for Britvic ...
. Britvic also uses advertising agencies including Bartle Bogle Hegarty and CHI Partners.
New ...
21 Mar 2011
| by Loulla-Mae Eleftheriou-Smith
Britvic, the soft-drink distributor and manufacturer, has expanded its Robinsons brand outside...in August.
David Hayes, director of innovation at Britvic, said: "We're very excited to have entered ...
with consumers who are looking to treat themselves."
In 2009, Britvic launched the 'Wimbledon, Imagine', TV ...
17 Mar 2011
| by Matt Williams
. The product will be distributed by Britvic, which handles PepsiCo s drinks portfolio in the UK. Global sales of the SoBe brand have so far amounted to 570 million. Britvic already works with CHI Partners on the advertising for its Drench brand, for which it created last year s "cubehead" cinema ad. Britvic also has a ...