Britvic J2O 'cats and dogs' by BBH
22 May 2012
J2O's new campaign, created by Bartle Bogle Hegarty, aims to portray the brand as a social soft drink that you can consume while others drink alcohol.
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Britvic repositions J2O in brand overhaul
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push...Britvic decided the drink had reached a "critical point in its life cycle". Britvic last refreshed J2O ... -trade. Britvic launched its Glitter Berry variant in September last year to capitalise on the run ...
Carbonated drinks dominate in recessionary climate, says Britvic
19 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
, Britvic's customer management director....Britvic's Soft Drinks Report, released today (19 March) is based on data from Nielsen and CGA for 2011 sales. It reveals cola is still the leading soft-drinks category, as consumers continue to trade out of pure juice and dairy sub-categories, in favour of familiar carbonated brands. Overall sales ...
Adwatch (Mar 14) top 20 recall: Britvic
14 Mar 2012 | by Tracey Fellowes, managing partner, head of planning, VCCP
Skip to table When I watch this Britvic ad, I can't quite work out whether it is intended ... , or am I? The ad promotes Britvic's 'transform your patch' idea. Britvic (via 'granny', or Brenda ... different expectations from Generation X, Generation Y or any generation that came before. Britvic ...
Britvic and PepsiCo 'transform your patch' by AMV BBDO
17 Feb 2012
Britvic and PepsiCo have teamed up with the urban regeneration charity Groundwork to transform
'Passion points' key to CSR push, says Britvic marketing director
19 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Jonathan Gatward, Britvic GB marketing director, has said the 'Transform your patch' joint..., activities and recreation. The cross brand promotion, that will run across Britvic and PepsiCo's 2.4bn ... with their communities. Gatward said Britvic has been developing programmes for local communities for a number ... were two "key" events that helped Britvic understand how consumers respond to and involve themselves ...
Britvic and PepsiCo brands unite to support community projects
12 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Soft-drink giants Britvic and PepsiCo UK have partnered to launch a multimillion-pound CSR...and recreation. The promotion will run across Britvic and PepsiCo UK's entire portfolio of leading soft ... Whites and Britvic. PepsiCo, which is US-headquartered, has a bottling and distribution deal with Britvic for its UK brands. Britvic and Groundwork have identified 165 outdoor spaces in need of work ...
Britvic looks for comms boost ahead of Olympics
28 Oct 2011 | by Nikki Wicks
Soft drinks giant Britvic is plotting a PR offensive to promote its key brands ahead of the London ... than a year away, Britvic is keen to ensure that it does not lose ground to rivals who are official ... being considered to run a high-profile consumer campaign promoting a range of Britvic's brands in 2012 ...
Britvic hunts for consumer agency ahead of London 2012 Olympics
27 Oct 2011 | by Nikki Wicks
Soft drinks giant Britvic is plotting a PR offensive to promote its key brands ahead of the London..., Britvic is keen to ensure that it does not lose ground to rivals who are official 2012 sponsors ... high-profile consumer campaign promoting a range of Britvic's brands in 2012. Britvic is one ... for producing and bottling Pepsi and 7UP in the UK. Britvic's biggest rival, The Coca-Cola Company, is a ...
Britvic Glitter Berry targets festive drinkers
05 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
Britvic is investing £2.5m to market a limited edition J2O variant called Glitter Berry in the run...controller at Britvic, said: "The lead up to Christmas will be full of parties and other social gatherings ... , Britvic created a new product for the Tango range, Tango Turbo, which is dispensed through an aerosol ...
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