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J2O

sizes. It aims to pip J2O to the number-one juice drink spot. Britvic has been following the trend ... this is enough to stop the assault of smaller, quirky brands is debatable, but it does show Britvic acknowledges ... of Britvic and an ongoing aggressive approach to promotion; in certain chains, it has always been ...

Pubs' natural premium

-trade is starting to respond to consumer demand for healthier non-alcoholic offerings. Sitting alongside Britvic ... Good alongside J2O was partly based on the amount of sugar and artificial additives that the Britvic ... by as their market share is eroded; Coca-Cola now owns a majority stake in Innocent. 'The likes of Britvic and CCE ...

Don't be a code breaker

,' says the former Britvic marketing chief, who oversaw the overhaul of the Committee of Advertising ...

The Work

Campaign: Clever hamsters Brand: Drench Agency: CHI Partners Britvic launched Drench in 2006 ... . It seemed to work. The campaign achieved a 100 per cent increase in sales, according to Britvic, and YouTube ...

Design Case Studies: Brands willing to take risks will establish lead in design game

is vital to avoid a branding misfire. When Britvic briefed Blue Marlin to bring Tango back to its heartland ...

The week in marketing

at present. - Robinsons tennis ad Britvic has launched a TV campaign, called 'Wimbledon imagine ...

The week in marketing

out across all Tango variants. Brand owner Britvic hopes that they will increase standout in shops ...

Marketing Mole: Name that brand

and then Britvic in 1987.

Marketing Mole: Who does Google think you are? - Cathryn Sleight, Marketing director, Coca-Cola GB

Republic ... LONDON - Cathryn Sleight, the former marketing chief of Allied Domecq and Britvic, has been ...

Fruit Shoot set for family revamp

LONDON - Britvic is to relaunch children's soft-drink brand Fruit Shoot in the New Year to target...A spokeswoman for Britvic said the group is looking to better address the needs of parents ... overhaul will be supported by a campaign scheduled for early 2009, although Britvic would not confirm ... for the company; according to Britvic, it is the number one- selling children's FMCG brand, and this year exceeded ...

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.