to remove filtersFMCGs are urged online to exploit consumer interest
15 Apr 2008 | by Ann-Marie Corvin
at Britvic for 10 years, said: "If you are on the web, you have to come out of the page you are on to watch ...
Search results for Britvic
Social sites seek fresh ad ideas
24 Jun 2008 | by Ann-Marie Corvin
News that LinkedIn, the social network for business executives, is now valued by investors at $1bn, following a $53m funding round last week, has again raised the question of whether social networks can generate returns for their investors. Brand consultant Andrew Marsden, a former Britvic marketing ...
Client conflict takes away pitch fizz
16 Oct 2007 | by Isabella Piasecka
had already ruled itself out because of its Britvic Soft Drinks account, which covers Pepsi, as had ... account, including Danone Waters. MindShare has a conflict due to its work with Britvic Soft Drinks ...
Brand Barometer - Schweppes knows 'how' to change
31 Aug 2006 | by Media Week
can add an extra challenge for beleaguered drinks giant Britvic, which dominates the mixers market ...
Brand barometer - Player power gives Robinsons a boost
04 Jul 2006 | by Media Week
, sponsors and broadcasters. In the run-up to this year's championship, Robinsons - Britvic's soft drinks ... of parent company Britvic seems to hover uneasily in consumers' minds. The backlash against fizzy, sugared ...
How agencies develop their own personalities
25 Apr 2006 | by Jane Bainbridge
Marsden, category marketing director at Britvic, says: "There's the name and then there's the brand ...
Seabrook gets key role at MindShare
05 Apr 2006 | by Media Week
, ultimately, I couldn't resist the challenge of the great role they offered as managing partner on BP, Britvic ...
Seabrook gets key role at MindShare
04 Apr 2006 | by Media Week
of the great role offered as managing partner on BP, Britvic Pepsi and Lenovo." ...
Britvic signs up mobile marketing firm
11 Jan 2006 | by Kunal Dutta
Soft drink company Britvic has appointed Enpocket to deliver its mobile marketing solutions across..., 7UP, Tango, Robinsons, J20 and the Britvic brand. Working alongside the group's roster ... media including MMS, SMS and mobile internet site promotions. Daniel Conti, Britvic's new media ... of Enpocket added: "Britvic has been a mobile marketing pioneer from the start. "Our win underlines ...
It's good to talk ...
13 Dec 2005 | by Media Week
's too important to become really mundane." - Andrew Marsden, category marketing director at Britvic ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
