Britvic J2O 'cats and dogs' by BBH
22 May 2012
J2O's new campaign, created by Bartle Bogle Hegarty, aims to portray the brand as a social soft drink that you can consume while others drink alcohol.
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Britvic repositions J2O in brand overhaul
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push...Britvic decided the drink had reached a "critical point in its life cycle". Britvic last refreshed J2O ... -trade. Britvic launched its Glitter Berry variant in September last year to capitalise on the run ...
High times for booming energy-drinks sector
10 May 2012 | by Loulla-Mae Eleftheriou-Smith
, and is now worth 791.8m, making it the UK's third biggest soft-drinks category, according to the 'Britvic ...
M/SIX eager to be a 'proper big media business'
19 Apr 2012
justified as the agency found itself working on accounts where CHI wasn't the creative incumbent - Britvic ... share of Britvic's 9 million planning and buying business April 2010: Jessica Burley, a former ...
PepsiCo set to beat Coke in race to remove sugar from 'vitamin' water
12 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
PepsiCo and its UK bottler Britvic are to use the naturally-sourced stevia extract, which was approved by the European Union in November, to sweeten the drink instead of sugar. The move will reduce ... . New packaging will communicate the brand's new low calorie, zero sugar message and PepsiCo and Britvic ...
Pepsi enters top 10 grocery brands but Coke still number one
04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Milk, Hovis, Kingsmill, Nescaf , Lucozade, Andrex and Pepsi. Britvic named Coca-Cola as the most ...
Lateral Group hires Mike Cavers as executive creative director
02 Apr 2012 | by Nick Batten
creative director, Europe, at The Marketing Store, working across accounts including McDonald's, Britvic ...
School Reports 2012: CHI & Partners
02 Apr 2012
, picking up additional business from British Gas, Britvic, Royal Bank of Scotland and Arla Foods. However ...
Starbucks enters energy drinks market with green coffee
22 Mar 2012 | by Sarah Shearman
-through shops. Britvic's recent Soft Drinks Report showed the glucose and stimulants drinks market ...
Carbonated drinks dominate in recessionary climate, says Britvic
19 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
, Britvic's customer management director....Britvic's Soft Drinks Report, released today (19 March) is based on data from Nielsen and CGA for 2011 sales. It reveals cola is still the leading soft-drinks category, as consumers continue to trade out of pure juice and dairy sub-categories, in favour of familiar carbonated brands. Overall sales ...
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