Consumers consider brands' ethics when shopping, according to survey
28 Jul 2011 | by Gemma Charles
in the first six months of this year found that Marks Spencer and Pepsico, Britvic and Unilever were brands ...
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'Passion points' key to CSR push, says Britvic marketing director
19 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Jonathan Gatward, Britvic GB marketing director, has said the 'Transform your patch' joint..., activities and recreation. The cross brand promotion, that will run across Britvic and PepsiCo's 2.4bn ... with their communities. Gatward said Britvic has been developing programmes for local communities for a number ... were two "key" events that helped Britvic understand how consumers respond to and involve themselves ...
PepsiCo reshuffles with new Gatorade UK marketing director
18 May 2011 | by Loulla-Mae Eleftheriou-Smith and John Reynolds
of the fastest-growing sub-categories, with volume up by 19% last year, according to Britvic. The soft ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
, will be judged on whether he can successfully guide the business into fresh areas. 68. Simon Stewart, Britvic While Britvic's marketing director has a far lower profile than his predecessor, Andrew Marsden, he ... increased Britvic's focus on digital marketing across its portfolio of brands. 69. Rod McLeod ...
The Work
08 Feb 2010
Campaign: Clever hamsters Brand: Drench Agency: CHI Partners Britvic launched Drench in 2006 ... . It seemed to work. The campaign achieved a 100 per cent increase in sales, according to Britvic, and YouTube ...
Green shoots? Marketers make their predictions on the recovery
16 Jun 2009 | by David Benady
former Britvic marketing director who now runs his own consultancy, says this forces FMCG marketers ... associated with forecasting during his time at Britvic. The soft-drinks company floated on the stock market ...
Marketing video: FMCG round table on using the web to engage with consumers
09 Jun 2009 | by Richard Abbott
, corporate marketing director at Procter Gamble and former Britvic top marketer Andrew Marsden. Round ...
FMCG Round table report: Consumers use web to take control of FMCG purchases
09 Jun 2009 | by Richard Abbott
of packets,' he adds. Former HP Foods and Britvic marketer Andrew Marsden, who now runs his own marketing ...
Power 100 Marketers of 2009: 51-100
27 May 2009 | by Staff
for McKinsey Company for 17 years. 89. Simon Stewart, Britvic B The dismal British summer meant that the soft-drinks market returned only fractional growth in 2008. Despite this, Britvic's marketing director ... is the UK's biggest-selling children's FMCG brand, the company launched Be Natural. As Britvic's first all ...
And in the real world... Google, Yell, Britvic, Pringles and more
21 May 2009 | by Matt Williams
that it was not exempt from paying tax. Source: Daily Mail Britvic, the soft drinks manufacturer that owns brands ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
