Helen Edwards on Branding: The sensitive art of pricing
30 Mar 2011 | by Helen Edwards
powder is up by 23% since November, and from Adidas that cotton has risen 30% already this year. Britvic ...
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Consumers consider brands' ethics when shopping, according to survey
28 Jul 2011 | by Gemma Charles
in the first six months of this year found that Marks Spencer and Pepsico, Britvic and Unilever were brands ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
, will be judged on whether he can successfully guide the business into fresh areas. 68. Simon Stewart, Britvic While Britvic's marketing director has a far lower profile than his predecessor, Andrew Marsden, he ... increased Britvic's focus on digital marketing across its portfolio of brands. 69. Rod McLeod ...
Tesco, Unilever and Heinz among brands to pledge sustainability commitment
04 Mar 2010 | by Joe Thomas
signatories of Courtauld Commitment 2: AG Barr Apetito Arla Foods Asda Boots UK Ltd Britvic ...
And in the real world... Google, Yell, Britvic, Pringles and more
21 May 2009 | by Matt Williams
that it was not exempt from paying tax. Source: Daily Mail Britvic, the soft drinks manufacturer that owns brands ...
Major UK retailers and brands agreed to introduce on-pack recycling labelling system
18 Mar 2009 | by Alex Brownsell
to the scheme. Manufacturers including Britvic, Kelloggs and Premier Foods have also agreed to introduce ...
Brand Health Check: Ribena
21 Oct 2008 | by Joe Thomas
marketing director of Britvic, and Alison Hoad, deputy chairman and head of planning at RKCR/Y R, which ...
Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
spokesman Andrew Marsden, Managing consultant, Andrew Marsden Consulting Former Britvic marketing ... of business.' Marsden later moved to Danone as marketing director for HP Foods and joined Britvic in a similar role in 1998. He became category director in 2000. During his time at Britvic, Marsden developed ...
Do 'event ads' like Honda's live skydive have lasting brand benefits?
10 Jun 2008 | by Gemma Charles
to her blog and a fivefold increase in sales of Skype phones. But former Britvic marketing director ...
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
from the 2012 Olympic Games in London. 94. Simon Stewart, Britvic B NEW As Andrew Marsden ... -shy Australian, who joined Britvic in February from Emap, where he was chief marketing officer responsible ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
