The Work
08 Feb 2010
Campaign: Clever hamsters Brand: Drench Agency: CHI Partners Britvic launched Drench in 2006 ... . It seemed to work. The campaign achieved a 100 per cent increase in sales, according to Britvic, and YouTube ...
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Marketing's Power 100
26 May 2010 | by Nicola Clark
, will be judged on whether he can successfully guide the business into fresh areas. 68. Simon Stewart, Britvic While Britvic's marketing director has a far lower profile than his predecessor, Andrew Marsden, he ... increased Britvic's focus on digital marketing across its portfolio of brands. 69. Rod McLeod ...
Me and my mentor
20 Oct 2009 | by Sarah Johnson
My mentor is Andrew Marsden, formerly marketing director at Britvic Soft Drinks. He is now president of the Marketing Society and runs his own consultancy business, Andrew Marsden Consulting. I worked with him when I started my career as a brand manager in 1996. In fact, he appointed me to my first ...
And in the real world...Toyota, Carphone Warehouse, Britvic, BA and more
15 Jul 2009 | by Noel Bussey
swelled sales of Tango, Robinsons squash and Pepsi for the soft drinks group Britvic. Source ...
Marketing lessons from past recessions
20 Jan 2009 | by Jane Simms
Consulting, and a former marketing director of Britvic Drinks and HP Foods. He claims that the one ...
Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
spokesman Andrew Marsden, Managing consultant, Andrew Marsden Consulting Former Britvic marketing ... of business.' Marsden later moved to Danone as marketing director for HP Foods and joined Britvic in a similar role in 1998. He became category director in 2000. During his time at Britvic, Marsden developed ...
Do 'event ads' like Honda's live skydive have lasting brand benefits?
10 Jun 2008 | by Gemma Charles
to her blog and a fivefold increase in sales of Skype phones. But former Britvic marketing director ...
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
from the 2012 Olympic Games in London. 94. Simon Stewart, Britvic B NEW As Andrew Marsden ... -shy Australian, who joined Britvic in February from Emap, where he was chief marketing officer responsible ...
Boom or bust? The challenges key marketing sectors face in 2008
08 Jan 2008 | by Staff
will need to get their heads around a number of fresh regulations. Former Britvic marketer Andrew Marsden ...
The Work: New Campaigns - UK
19 May 2006
; and Shropshire. TANGO - BRAVO Project: Bravo Client: Richard Collins, director of brand marketing, Britvic ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
