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Starbucks enters energy drinks market with green coffee

-through shops. Britvic's recent Soft Drinks Report showed the glucose and stimulants drinks market ...

Marketing's Power 100

, will be judged on whether he can successfully guide the business into fresh areas. 68. Simon Stewart, Britvic While Britvic's marketing director has a far lower profile than his predecessor, Andrew Marsden, he ... increased Britvic's focus on digital marketing across its portfolio of brands. 69. Rod McLeod ...

Power 100 Marketers of 2009: 51-100

for McKinsey Company for 17 years. 89. Simon Stewart, Britvic B The dismal British summer meant that the soft-drinks market returned only fractional growth in 2008. Despite this, Britvic's marketing director ... is the UK's biggest-selling children's FMCG brand, the company launched Be Natural. As Britvic's first all ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.