Britvic J2O 'cats and dogs' by BBH
22 May 2012
J2O's new campaign, created by Bartle Bogle Hegarty, aims to portray the brand as a social soft drink that you can consume while others drink alcohol.
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Britvic repositions J2O in brand overhaul
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push...Britvic decided the drink had reached a "critical point in its life cycle". Britvic last refreshed J2O ... -trade. Britvic launched its Glitter Berry variant in September last year to capitalise on the run ...
High times for booming energy-drinks sector
10 May 2012 | by Loulla-Mae Eleftheriou-Smith
, and is now worth 791.8m, making it the UK's third biggest soft-drinks category, according to the 'Britvic ...
PepsiCo set to beat Coke in race to remove sugar from 'vitamin' water
12 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
PepsiCo and its UK bottler Britvic are to use the naturally-sourced stevia extract, which was approved by the European Union in November, to sweeten the drink instead of sugar. The move will reduce ... . New packaging will communicate the brand's new low calorie, zero sugar message and PepsiCo and Britvic ...
Pepsi enters top 10 grocery brands but Coke still number one
04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Milk, Hovis, Kingsmill, Nescaf , Lucozade, Andrex and Pepsi. Britvic named Coca-Cola as the most ...
Starbucks enters energy drinks market with green coffee
22 Mar 2012 | by Sarah Shearman
-through shops. Britvic's recent Soft Drinks Report showed the glucose and stimulants drinks market ...
Carbonated drinks dominate in recessionary climate, says Britvic
19 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
, Britvic's customer management director....Britvic's Soft Drinks Report, released today (19 March) is based on data from Nielsen and CGA for 2011 sales. It reveals cola is still the leading soft-drinks category, as consumers continue to trade out of pure juice and dairy sub-categories, in favour of familiar carbonated brands. Overall sales ...
Britvic and PepsiCo 'transform your patch' by AMV BBDO
17 Feb 2012
Britvic and PepsiCo have teamed up with the urban regeneration charity Groundwork to transform
'Passion points' key to CSR push, says Britvic marketing director
19 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Jonathan Gatward, Britvic GB marketing director, has said the 'Transform your patch' joint..., activities and recreation. The cross brand promotion, that will run across Britvic and PepsiCo's 2.4bn ... with their communities. Gatward said Britvic has been developing programmes for local communities for a number ... were two "key" events that helped Britvic understand how consumers respond to and involve themselves ...
Britvic and PepsiCo brands unite to support community projects
12 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
Soft-drink giants Britvic and PepsiCo UK have partnered to launch a multimillion-pound CSR...and recreation. The promotion will run across Britvic and PepsiCo UK's entire portfolio of leading soft ... Whites and Britvic. PepsiCo, which is US-headquartered, has a bottling and distribution deal with Britvic for its UK brands. Britvic and Groundwork have identified 165 outdoor spaces in need of work ...
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