2011 Marketing Society Awards for Excellence: the shortlist
05 Apr 2011 | by Staff
Brand Revitalisation Arla Foods - Anchor Butter - Made by Cows Britvic Soft Drinks - From Running ...
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Aviva's Amanda Mackenzie named Marketing Society president
29 Nov 2011 | by Alex Brownsell
Mackenzie takes over from Procter Gamble corporate marketing director Roisin Donnelly, who held the role for two years. Donnelly, in turn, was preceded by Britvic marketer Andrew Marsden, who took over from Unilever chief marketing and communication officer Keith Weed. Mackenzie said: 'Over the next ...
Travel boards lobby to save tourism body VisitLondon
30 Nov 2010 | by Loulla-Mae Eleftheriou-Smith
, restaurants and food service providers in the UK. Its corporate partners include Barclays and Britvic ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
, will be judged on whether he can successfully guide the business into fresh areas. 68. Simon Stewart, Britvic While Britvic's marketing director has a far lower profile than his predecessor, Andrew Marsden, he ... increased Britvic's focus on digital marketing across its portfolio of brands. 69. Rod McLeod ...
Don't be a code breaker
16 Mar 2010 | by Gemma Charles
,' says the former Britvic marketing chief, who oversaw the overhaul of the Committee of Advertising ...
Tesco, Unilever and Heinz among brands to pledge sustainability commitment
04 Mar 2010 | by Joe Thomas
signatories of Courtauld Commitment 2: AG Barr Apetito Arla Foods Asda Boots UK Ltd Britvic ...
And in the real world... Google, Yell, Britvic, Pringles and more
21 May 2009 | by Matt Williams
that it was not exempt from paying tax. Source: Daily Mail Britvic, the soft drinks manufacturer that owns brands ...
And in the real world... Credit insurance, Skype, UBS and more
15 Apr 2009 | by Ian Darby
2007. The Daily Telegraph Britvic, the soft-drink maker behind Tango and Robinsons cordial, has ...
The Week: Advertising news - Report slams 'hidden ads'
09 Jan 2009
Soft drinks companies such as Vimto and Britvic have come under fire in a new report, which claims some manufacturers are targeting schoolchildren with advertising disguised as educational material. The Children's Food Campaign report, entitled Through The Back Door, suggests that some soft drinks companies ...
The Work: New Campaigns - UK
25 Jul 2008
; Simon Stewart, marketing director, Britvic Brief: Raise awareness and cement the brand's position ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
