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London 2012: How Brands Can Compete - Non-sponsors

up. Britvic, which is not an official sponsor, handed H+K a 250,000 brief in November to promote its ...

Britvic hunts for consumer agency ahead of London 2012 Olympics

Soft drinks giant Britvic is plotting a PR offensive to promote its key brands ahead of the London..., Britvic is keen to ensure that it does not lose ground to rivals who are official 2012 sponsors ... high-profile consumer campaign promoting a range of Britvic's brands in 2012. Britvic is one ... for producing and bottling Pepsi and 7UP in the UK. Britvic's biggest rival, The Coca-Cola Company, is a ...

Will product placement take branded content to the next level?

biking to 'worm-charming'. Skillicious is part of a wider campaign from Britvic, using Robinsons Fruit ...

Federer still 'best brand ambassador' in tennis despite Wimbledon defeat

The OnePoll research also showed that Britvic-owned soft drink Robinsons is the brand most associated with the tournament. Of the 1000 respondents, almost 31% cited six-time champion Federer as the best ambassador for brands. Briton Andy Murray was in second place, with slightly more than 17 ...

Britvic launches foam Tango in aerosol bottle

Britvic has created Turbo Tango, a variant of the fizzy fruit drink, which is dispensed through...Britvic has signed a sponsorship deal with the film, based on the E4 television series, which is released in August. The deal is supported by social media and outdoor activity. Britvic claims ... , Britvic will consider rolling out the new product on a permanent basis next year. Jonathan Gatward ...

Who's who on the Silicon Roundabout?

Roundabout. Among its clients are Britvic, the COI and the Daily Mail and General Trust. 30) YouGov 50 ...

Collaboration: How to avoid crossed wires with cross-promotion

The news that Britvic is running its first cross-brand promotion, with PepsiCo, and backing ... , Jonathan Gatward, Britvic's brand and activation director, argues that the joint activity is more than just ... that appeals to a large number of consumers,' he says. Britvic and PepsiCo are not alone. In a cluttered ...

Cruise and Diaz help Drench deliver 835,159 impacts

for Britvic Drinks' Drench deliver 835,159 impacts last weekend, according to estimated figures from Digital

Andy Zonfrillo named global head of pricing at Group M

and Britvic. Jed Glanvill, the chief executive of Mindshare, said: "Andy has made an immense contribution ...

Marketing's Power 100

, will be judged on whether he can successfully guide the business into fresh areas. 68. Simon Stewart, Britvic While Britvic's marketing director has a far lower profile than his predecessor, Andrew Marsden, he ... increased Britvic's focus on digital marketing across its portfolio of brands. 69. Rod McLeod ...

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