Waitrose signs exclusive deal with UK drinks brand
24 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
to Nielsen. UK soft drinks sales for 2010 was recorded at 9.4bn in the Britvic Soft Drinks report . ...
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Consumers consider brands' ethics when shopping, according to survey
28 Jul 2011 | by Gemma Charles
in the first six months of this year found that Marks Spencer and Pepsico, Britvic and Unilever were brands ...
Sector Insight: Refreshing figures
22 Feb 2011 | by Jane Bainbridge
. Britvic extended its Fruit Shoot brand last year with My-5, an 80% juice drink aimed at mothers wanting ... controller at Britvic, says of My-5: 'We developed it to be nutritious and refreshing, providing a balance for kids' palates, with the reassurance of being one of your five a day.' This year Britvic also ...
Pepsi returns to Sainsbury's shelves
17 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
and Britvic over pricing....According to the Financial Times , Britvic, the UK distributor of the Pepsi portfolio, stopped supplies after Sainsbury s refused to pay a significant cost increase. The spat led to shortages ... "caved in" to Britvic's price increase in order to restock the brand on its shelves. Britvic told ...
Chemistry opens digital shopper marketing arm
07 Feb 2011 | by Ed Owen
title, working for clients Vodafone and Britvic. MacIntyre said the division of online and in ...
Britvic launches two Robinsons marketing campaigns
24 Jan 2011 | by Loulla-Mae Eleftheriou-Smith
Britvic, the soft drinks manufacturer, is launching two new Robinsons campaigns, introducing a...Both campaigns have been created by BBH, with media planning and buying handled by CHI. Britvic ... -control feature on the new bottle will eliminate this risk." Britvic has also announced the launch of Fruit ... , increasingly need to stay hydrated." In December, Britvic named Pamela Bower-Nye as its new international ...
Collaboration: How to avoid crossed wires with cross-promotion
01 Dec 2010 | by Suzy Bashford
The news that Britvic is running its first cross-brand promotion, with PepsiCo, and backing ... , Jonathan Gatward, Britvic's brand and activation director, argues that the joint activity is more than just ... that appeals to a large number of consumers,' he says. Britvic and PepsiCo are not alone. In a cluttered ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
, will be judged on whether he can successfully guide the business into fresh areas. 68. Simon Stewart, Britvic While Britvic's marketing director has a far lower profile than his predecessor, Andrew Marsden, he ... increased Britvic's focus on digital marketing across its portfolio of brands. 69. Rod McLeod ...
Soft drinks buoyant despite recession
30 Mar 2010 | by Joe Thomas
of the 2010 Britvic Soft Drinks Report, which uses Nielsen data. Britvic said the report showed a trend ... a sales increase of 4% to 271m. Murray Harris, sales director at Britvic, said: "Despite ... the channels. It also has a 22% share of soft drinks within take-home, and 41% within on-trade. Britvic said ...
And in the real world... Google, Yell, Britvic, Pringles and more
21 May 2009 | by Matt Williams
that it was not exempt from paying tax. Source: Daily Mail Britvic, the soft drinks manufacturer that owns brands ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
