Brand-funded mobile game service 123play.com mounts Metro campaign
17 Apr 2009 | by Staff
they like to be taken through to more information. Brands advertising on the service include eBay, Britvic ...
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Marketing's Power 100
26 May 2010 | by Nicola Clark
, will be judged on whether he can successfully guide the business into fresh areas. 68. Simon Stewart, Britvic While Britvic's marketing director has a far lower profile than his predecessor, Andrew Marsden, he ... increased Britvic's focus on digital marketing across its portfolio of brands. 69. Rod McLeod ...
The Week: Digital Reviews - Mirada nets Britvic mobile
06 Feb 2009
Britvic has appointed Mirada to handle its mobile advertising account....The company will work closely with its existing agencies to create mobile-based campaigns that will allow consumers to interact with Britvic brands such as Tango and Robinsons. Mobile solutions for on-pack promotions will develop beyond traditional "text-to-win" campaigns to include mobile games and scratchcards. ...
The Week: Digital Reviews - Mirada nets Britvic mobile
06 Feb 2009
Britvic has appointed Mirada to handle its mobile advertising account....The company will work closely with its existing agencies to create mobile-based campaigns that will allow consumers to interact with Britvic brands such as Tango and Robinsons. Mobile solutions for on-pack promotions will develop beyond traditional "text-to-win" campaigns to include mobile games and scratchcards. ...
Britvic hires Mirada to work on mobile campaigns
29 Jan 2009 | by Joe Thomas
LONDON - Britvic has appointed Mirada to drive its marketing and promotional activity through...Mirada will work closely with Britvic's creative agencies to plan and implement mobile-based campaigns which allow consumers to interact with Britvic brands including Tango, Robinsons, and Pepsi ... Britvic loyalty reward schemes. Denise Meek, digital marketing manager at Britvic UK said that new ...
The Work: New campaigns - UK
01 Aug 2008
Project: Taste Buddies Client: Tom Dalton, brand controller, Britvic Brief: Remind mums that Robinsons ...
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
from the 2012 Olympic Games in London. 94. Simon Stewart, Britvic B NEW As Andrew Marsden ... -shy Australian, who joined Britvic in February from Emap, where he was chief marketing officer responsible ...
The Work: New Campaigns - UK
13 Jul 2007
Britvic is ploughing £2.4 million into a summer promotion for its Drench water brand. The campaign ...
The Work: New Campaigns - UK
13 Jul 2007
Britvic is ploughing £2.4 million into a summer promotion for its Drench water brand. The campaign ...
The Work: New Campaigns - UK
11 May 2007
Gatward, brand director, Britvic Robinsons Brief: Strengthen mums' emotional connection with the brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
