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Marketing's Power 100

, will be judged on whether he can successfully guide the business into fresh areas. 68. Simon Stewart, Britvic While Britvic's marketing director has a far lower profile than his predecessor, Andrew Marsden, he ... increased Britvic's focus on digital marketing across its portfolio of brands. 69. Rod McLeod ...

And in the real world...Toyota, Carphone Warehouse, Britvic, BA and more

swelled sales of Tango, Robinsons squash and Pepsi for the soft drinks group Britvic. Source ...

Brand-funded mobile game service 123play.com mounts Metro campaign

they like to be taken through to more information. Brands advertising on the service include eBay, Britvic ...

Britvic hires Mirada to work on mobile campaigns

LONDON - Britvic has appointed Mirada to drive its marketing and promotional activity through...Mirada will work closely with Britvic's creative agencies to plan and implement mobile-based campaigns which allow consumers to interact with Britvic brands including Tango, Robinsons, and Pepsi ... Britvic loyalty reward schemes. Denise Meek, digital marketing manager at Britvic UK said that new ...

Nokia swoops on mobile ad specialist Enpocket

services and worked for clients including Britvic and Vodafone. ...

The Work: Private view

- water, Britvic soft drinks Brief: Position Drench as a water brand that is devoted to mental ...

JWT London creative team defects to CHI

Collier and Robinson joined JWT in 1999 and rose to become directors at the agency. The pair will work across all of CHI's clients, which include Britvic, Carphone Warehouse and British Gas. At JWT, the team has produced work for clients including Shell, Kellogg and Nestle. Last year, Collier ...

Close-Up: Live Issue - No sign of slowdown in turnover of top marketers

the marketing director of Tesco for nine years, while Andrew Marsden has led Britvic's marketing department ...

British Gas hands £30m prize to CHI

and extra business from Britvic. British Gas, which is owned by Centrica, is now also expected to review ...

CHI beats BMP DDB to £30m British Gas creative account

and extra business from Britvic. British Gas, which is owned by Centrica, is now also expected to review ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.