NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
, such as our merchandise and our TV broadband offering, NBA.tv. The NBA has a powerful brand identity and logo ...
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Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
and pricing of Plusnet's broadband. The ending shows a huge dog painted on the side of a hill ... or product." In April, Plusnet dropped its "Good honest, broadband from Yorkshire" strapline, which ...
Top 50 Digital Consultancies
24 May 2012 | by John Owens
monitoring and the proposed Communications Bill. 'There are measures to encourage high speed broadband ...
Chinese telecoms giant Huawei in comms review
18 May 2012 | by Sara Luker
for its national broadband network two months ago. Currently Huawei has no plans to repitch its consumer ...
Sky opens creative agency talks
17 May 2012 | by Anne Cassidy
broadband offering through a retelling of The Boy Who Cried Wolf . Previous work has included a modern ...
What can the merging of TV and online bring?
17 May 2012
DOMINIC ALLON - director of agency sales, Google UK - To what extent are viewers combining TV and online consumption? The internet is fundamental to the future of television for one simple reason: it's what people want. The one-to-many broadcast model is being enhanced by the power of the broadband one ...
Broadbandchoices.co.uk seeks consumer agency
15 May 2012 | by Matt Cartmell
Broadbandchoices.co.uk, a broadband comparison website, is currently undergoing a pitch process...guides and pricing information to help users make decisions on broadband, financial services, gas ...
BT's profits boosted by hitting 10m super-fast broadband mark
10 May 2012 | by John Reynolds
-on-year increase in its pay-TV service numbers and growth in its super-fast broadband offering....for the year ending 31 March 2012, which revealed that strong demand for its broadband service and spending ... also disclosed that it 2.5bn investment in rolling out super-fast broadband has now reached 10m ... -fast broadband to families and businesses in cities, towns and rural areas across the UK." In the quarter, BT ...
Connected television has finally arrived. But are advertisers ready?
10 May 2012
As TVs and broadband begin to merge into one, Pete Edwards explains how brands can take advantage...., a set-top box expected to cost 200 (if it ever launches!) combining broadcast and broadband content ...
Brand Health Check: YouView
10 May 2012 | by Kim Benjamin
Technical problems, several delayed launches and an entire press and marketing team fired - YouView, the set-top box business led by entrepreneur and The Apprentice star Lord Alan Sugar, has hit the headlines for all the wrong reasons. The service - a joint venture between broadcasters and broadband ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
