The Advocates - China bolsters Pernod Ricard's drinks cabinet
24 May 2012 | by John Tylee
over international marketing duties at the company's Chivas Brothers subsidiary. Named as Pernod Ricard ...
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The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
, for example, Pepsi signed Michael Jackson and his brothers to star in a highly publicised campaign ...
Why We're Loving ... Spaceboy artist
17 May 2012
has been ... Faile, the Brooklyn-based artists. Their street art/public art fusion piece, Temple ...
Brother targets small businesses with Channel 4 sponsorship
14 May 2012 | by Nick Batten
Office equipment brand Brother is sponsoring Channel 4's 'inspirational' programmes including...The sponsorship is an integral part of Brother's brand response strategy, as it gears up ... to December. This will enable Brother to repeatedly reach an estimated 25 million adults across the UK ... reach to a broad professional audience and enables us to position Brother as a trusted, long ...
Diary: The height of success
10 May 2012
Here, in a specially commissioned Sunday Times Rich List ad (by CHI Partners), his vast riches have inflated him to such a degree that he dwarfs the Saatchi brothers. Diary wasn't surprised to hear ... brothers will be glad that some things are impossible. ...
50 over 50
03 May 2012
loyalist who has never worked anywhere that didn't have the brothers' name on the door, and was one ...
Ad watchdog upholds complaint against BSkyB
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
The ad by Brothers and Sisters ran in August 2011 and featured fans watching football matches in a stadium. The voiceover said: "Because you can't always be there, enjoy the new season on five Sky Sports ... created by Brothers and Sisters banned in February this year, after a promotion for its movie channels ...
First tobacco, now alcohol?
27 Apr 2012 | by Gemma Charles
Showering, Brothers Cider Alcohol marketing regulation has included clampdowns on everything from sports ... to make a difference.' BRAND VIEW Matthew Showering, managing director, Brothers Cider The alcoholic drinks industry is already heavily regulated, and Brothers fully complies with all the codes ...
Grolsch launches first feature from Film Works brand platform
20 Apr 2012 | by Emma Powell
and the Brooklyn Film Festival in the US, along with Future Shorts and the Beat Film Festival in Russia, Shorts Up ...
Adwatch (April 18 ) Top 20 recall: Lynx
18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA
Research UK The Good Agency/MediaCom 31 11= (13=) Sky Brothers Sisters ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
