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Profile: Anna Rafferty, managing director, Penguin Digital

Flanders by Daniel Defoe Like watching Bones Like listening to White Collar Weapons (her brother ...

Taking a punt on digital

Once synonymous with nicotine-stained lino and curiously small pencils, William Hill is attempting to revitalise its image online. After hiring former Yahoo! marketer Kristof Fahy at the start of the year, and parting ways with its ad agency, The Brooklyn Brothers, the brand is now looking to overhaul its digital ...

Jeremy Lee on Media: Unproven and unworkable

. In particular, the year-long study by the Big Brother psychologist, which was commissioned by the Home Office ... series Big Brother, and US viewers for her work on VH-1's Celebrity Fit Club. She is also Cosmopolitan ...

Mark Kleinman on marketing and the City: Pushing the envelope

. That competition is now deadly serious. The Barclay brothers, proprietors of the Telegraph newspapers and owners ...

The Work

comes across as a bit Big Brother, with a cheap CCTV look and feel. Why not simply execute the campaign ...

The week in marketing

-services brand's Team 2012 sponsorship arrangement. - Brother seeks agency Brother, the printer manufacturer ... and communications manager for Brother International Europe, said the review would not affect any existing agency ...

The week in marketing

brothers. Adi and Rudolf Dassler began making sports shoes at their home in Germany in the 1920s, but fell ... Lehman Brothers collapsed on 13 September 2008, a defining moment in the global economic crash. Little ...

Volkswagen in indie film push

created a religion based on Cohen brothers film The Big Lebowski. In another, a weightlifter explains ...

Chivas Brothers to rebrand Ballantine's 12 product

Chivas Brothers, the Scotch whisky brand owned by Pernod Ricard, is rebranding its Ballantine's 12

The week in marketing

. Marketing activity, created by The Brooklyn Brothers, broke over the weekend, with a cinema spot and outdoor ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.